Alan Turing’s 100th birthday is today and to honor his life, Google has one of the geekiest and mathematical logos, aka Doodles, I’ve ever seen. The logo is a representation of the look and functionality of the Turing machine, a machine that was the stepping stone for modern computing. This Doodle asks you to solve [...]
Advanced Excel For PPC: Using Regular Expressions To Add Dimensions To Data
Regular expressions are a powerful computing tool, with near-mythical status in some programming circles (here is one of my favorite online comic series’ take on the topic: http://xkcd.com/208/). This article demonstrates some useful ways to use regular expressions with PPC, by adding new dimensions to our typical Account/Campaign/AdGroup hierarchy of data. Another use for regular [...]
Google Drastically Cuts Prices On Maps API Usage
Google is dramatically cutting prices for the heaviest developer-users of of its Maps API to keep them from defecting to other platforms. The company has slashed prices “from US $4 per 1,000 map loads to 50¢ per 1,000 map loads.” Since the new fees policy was instituted last Fall, there have been several high profile [...]
Google Maps’ Mobile Ads Format Gets A Refresh
Google has revamped its format for AdWords that display within Maps for Mobile, in an effort to make them work more efficiently for smartphone users and advertisers. As a part of the new format, which will be made available to newer versions of Android phones today, calls to action like “get directions” and “click to call” [...]
Search In Pics: Chrome & Android Toys, Street Views Hawaii & Twitter #Comfort
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Android On Phone: Source: Google+ Android Neon Sign: Source: Google+ Chrome Pillows: Source: Google+ Hawaii Google [...]
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