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Do You Want Us To Call Out Your Technical SEO Issues Publicly?

Google's Gary Illyes posted a poll on Google+, which currently has only 70 votes, asking if you would feel comfortable with him publicly calling out technical SEO issues on your site on Google+.
The question was:
Quick webmastery poll: How would you feel if I publicly disclosed here on Google+ that I reached out to your site (mentioning the URL) about a very serious technical issue?

Most of you, thus far, have no problem with it - including myself:
But we need more people to complete the poll. 70 responses is not enough, so head over there and complete it.
I doubt Google will go ahead with this, because it can lead to people losing their jobs. Although, I think it would help more people than hurt more people if Google did indeed do this.

Google also Condemned Peshawar Attack (In memory of Victims in Peshawar)

Amazon Webstore SEO to get Traffic

Real traffic to your website is a key of Success to your website. Amazon also providing their Web store features that help you to drive relevant traffic for your online business. There are some important point which help your Amazon Web store :
  • Built-in optimization of your landing pages, so search engines correctly index your site.
  • Customization of metadata (title, description, keywords)
  • Ability to edit meta tags
  • Automatic submission of your XML sitemap to Google and Bing to improve search indexing of your pages.
  • Natural language URLs for product, browse, and image pages—in addition to canonical link tags.
  • Integration with Google Webmaster tools for easily obtaining an analysis of keyword rankings on your site.
  • Caching of images and other assets, to increase your site's responsiveness to search engine robots.
  • Ability to cross-categorize products, use of breadcrumbs, and other ways to improve discover-ability.
Get customers to your door
  • Integration with Amazon Product Ads, our targeted cost-per-click advertising service. Learn more
  • Automated submission of products to search and comparison shopping engines to ensure your listings are up to date.
  • Easy-to-use social media widget makes it possible for customers to share your products on Pint-rest, Facebook, Twitter, and Google+.
  • Universal wish list, which lets customers put your products on their Amazon wish list.
  • Conversion tracking for leading SEM and affiliate networks.
  • Easy integration with email marketing providers.  Google+

Missing Links to your website in Webmaster Tools

There are several reports within Google Webmaster Help forums and on social media that Google Webmaster Tools link reports are coming up blank.
I am personal able to replicate this on a few verified sites I personally have access to.
Links Within Google Webmaster Tools MissingThe link tool report shows "No Data Available" when you load the internal or external link report.
Here is a screen shot:
I assume this is a bug, it has no impact on your rankings, and that Google is looking into it to be fixed. Do not worry, you are not alone with this issue, many sites are reporting this. Google+

Content Quality Is A Primary Ranking Factor

Content quality is made up of three primary factors, authority, utility and presentation.

Authority :

It defines authority as if they can trust the content.It is not just about the links pointing to the page but also about how established the web site and web page is. 
Utility : 
Page written is useful and detailed enough to the searcher for them to accomplish their task. Is it detailed enough for the typical searcher also prefers to see videos, images and graphs on the page – those are signals of utility and content quality.
A factor that may harm the content quality is re purposed or “recycled” content. 
Presentation :
This is about making sure the content on the page is easy to find and easy to read. If you have ads in the way, distracting and unrelated ads or the content is hard to find, this can hurt your content quality score. Google+

To Create Useful Links, Think Like A User, Not A Content Producer

I usually read newspapers online, but I had a brief subscription to The New York Timesback in the summer. I hadn’t touched a proper print newspaper in months, and as I read the articles, I could see places where I’d want to see a link in the online version. Something would be mentioned, and if I’d been online reading it, I’d have clicked.
That was a powerful signal to me, one that said, “This is where a link belongs!” Reading a physical paper was completely different from reading it online. I thought about where I’d want to see a link, not where I’d want to place a link.
That experience helped me to think much more as a user than a producer of content.
One big problem that I see with today’s content is that much of it is obviously written in order to promote a specific site. You see lots of really well-done articles that go on for 2,500 words… yet, there’s just one link in there. You see five different companies mentioned… yet, only one has a link.
I understand the argument for not wanting to link out to everyone on the planet; but when you link to that one company and leave the other four out, you have unbalanced content. It’s skewed toward the site that you very obviously do link to, and so why should we trust it? If you are comparing five companies, shouldn’t you provide a link to all five?
Maybe if you aren’t a marketer, you don’t read anything into a situation like this — but I sure as heck do, and what it says is no different than what a spammy series of guest posts or spun articles say.
When you’re creating content, think about where a user would naturally want to see a link. That way, you’ll be creating something that’s more engaging.

Where Do Users Want Links?

Let’s look at an example. In the article below, where would you put a link? As you can see, there are no editorial links in the content.
Here’s what I’d do:where
Unfortunately, what we often see instead are articles with loads of keywords linked. Would you click on anchors like these?
  • Hollywood movies
  • normal movies
  • farm
  • planet
  • humanity
I wouldn’t. (Although I confess, I’d be curious to see what [normal movies] takes me to.)
If I saw links like that in a piece of content, I’d think several things — none of them nice. I’d think they were paid links (not that I have a problem with paid links if they make sense). More importantly, I’d think that the author was an idiot, and I wouldn’t trust his or her content. We all know what a farm is, right? So why do we feel the need to link out so poorly?
When you read something offline like a magazine or newspaper, or you listen to a show on the radio, think about the following questions:
  1. What are the key points you remember?
  2. What did you hear or read that interested you enough to go check it out?
  3. What really got your attention?
  4. What parts didn’t you really care about?
  5. What were the irrelevant bits?
Let’s look at another example. Read the paragraph below, then answer the five questions above. I’ll tell you my answers so you can see how yours compare.
What did I remember? Ad retargeting is the reason why I see ads for a Buick Enclave on every site I visit, but I can do something about it.
What interested me? The extension, Blur, that could help with excessive retargeting.
What got my attention? Well I’ll be honest. As a marketer, I knew exactly why I was seeing those Enclave ads everywhere, but I never cared that much about it. What got myattention was the fact that I could use an extension to prevent it if I wanted to.
What parts didn’t concern me? That there is a World Privacy Forum. That’s because again, as a marketer, I kind of accept the fact that these things happen, and it really doesn’t bother me. That’s a sad statement on my own lack of surprise where online privacy is concerned.
What were the irrelevant bits? I don’t think there was enough content for anything to be irrelevant in this case. I am jealous that I can’t craft anything that succinctly.

Final Thoughts

Of course, I know it’s not possible to write content and ignore the goal of getting eyes on it; however, I do think that as marketers, it’s difficult to really connect sometimes, due to the way in which we write with the intent of doing exactly that.
Just think about where you’d want to see a link if you weren’t the creator of that content, and hopefully that will guide you.  Google+

56.1% Of Ad Impressions

Google released a study claiming that the majority of ad impressions are unseen by users.
Google said "A small number of publishers are serving most of the non-view able impressions. 56.1% of all impressions we measured are not seen, but the average publisher view ability is 50.2%."

Google Penguin 3.0

Google's Penguin update, Springboard SEO decided to post a picture of how Webmasters and SEOs see this latest update. Yep, as a drunken penguin.
First, the huge delay to push out an update and then all the back and forth with the changes slowly rolling out. It has been a mess, at least to webmasters.
They posted this image on Google+ and wrote "Get your act together, #penguinupdate."
That is indeed the feeling in the community.
This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers.

Google Penguin Changes Revert Back Again

Last Friday morning we reported more fluctuations around Penguin hit sites. Well, those changes seemed to have reverted themselves 24-hours later.
Let me give you the timeline I am working on and yes, I know some of you are sick of this, but I track this stuff with reason.
(1) Penguin 3.0 rolled out mid-October, we got confirmation after the fact.
(2) We reported lots of fluctuations around that for a few weeks and then it died out a bit.
(3) On Thanksgiving day, we saw massive changes around this and Google actually confirmed it was part of 3.0.
(4) The following Thursday, those changes seemed to have reversed themselves
(5) Then this past Friday morning, we saw things change again, making webmaster hit by Penguin happy again.
But as of Saturday, many reported those Friday morning changes reverted back again!
Here are some quotes:
Checked a keyword seems like Google may have reverted back to before the last Penguin update again.
This morning im seeing the serps return to normal and my sites are back where they were prior to Dec 5th. Not happy as iv lost those rankings again.

Yup, I've just seen the same thing.
There's no way this is an update or even a rollback - its literally Google just f'ing with everyone.

Steps to Avoid This Website Crippling Google Update

Your Site Hit by Google Panda or Penguin ?

Google Panda 4.1

                                              GOOGLE PANDA 4.1

5 Dec 2014- Google Penguin Update

Today Morning , there are so many fluctuations and changes to Penguin hit sites. Google has NOT confirmed any of this, I didn't reach out to them to confirm. 
Google started to reverse Penguin penalties ( Google doesn't call them penalties). This was a good thing and Google actually confirmed this was part of the Penguin 3.0 roll out. Then on Thursday, those gains were rolled back for many. When John Mueller of Google was asked about it, he didn't seem to know what was going on.
Now this morning, the reversals seem to have been reversed and now sites hit are Penguin free, or at least some.
Here are some quotes from those discussions:
Since yesterday I notice sites (more than a few) that were slapped between 10 and 20 October (rankings fall 200+) are now completely regaining their rankings...
So, did Penguin devalued certain links (and thus slapped all these sites) and now it’s backtracking (or whatever it’s called) and as such releasing all these sites.

Content Marketing Best Practices

“A culture of content exists when the importance of content is evangelized enterprise wide, content is shared and made accessible, creation and creativity are encouraged, and content flows up and downstream, as well as across various divisions.”

Penguin Keeps Updating & Becomes A Rolling Update

We've been seeing a lot of Penguin related chatter recently, specifically around Penguin 3.0 launching, with several slow pushes on that algorithm through the past several weeks. We saw a huge spike around that over Thanks giving, which they confirmed and yesterday what we saw on Thursday, seems to have been rolled back.
Two questions related to Penguin.
(1) Penguin is still rolling out, he said 23 minutes and 54 seconds into the video. He said essentially, it is still rolling out and the team is being very cautious about the roll out.
2) He was asked if Google would give formal notification when Penguin is done and completed rolling out. John answered that 49 minutes and 25 seconds into the video saying he isn't sure. He said, to some extent, "we're hoping that these things will keep updating." He is hoping it would turn into a rolling update. Maybe? Is that a hint that Penguin will never end and continue to roll? I don't know - he doesn't seem too confident in his answer. 

10 Ways to Optimize a Website For Bing

Mozilla Firefox recently made some news by announcing that it was ending its decade long relationship with Google as its default search engine. Instead, Mozilla will embark on a five-year partnership with Yahoo.
Of course those who prefer Google can still switch back since a pre-installed search option will be included. Overall, however, this is exciting news for Yahoo – and more importantly, Bing.
For those uninitialized, Yahoo’s search engine is powered by the Microsoft product. And now that it has become the default search engine for Firefox, maybe it’s time to begin taking Bing a bit more seriously.
This argument has come up many times before. Despite Google controlling 67% of the search engine market share, Bing claims 19.4%, making it the second most popular search engine.
Overall, “Yahoo and Bing represent nearly a third (29 percent) of the U.S. search market.” In fact, the Yahoo Bing Network has approximately 149 million unique searchers each month and 5.2 billion searches a month.
Most interesting, however, is how Bing and Yahoo have fared with specific demographics. Based on an audience study, the Yahoo Bing Network tends to be favored by the following groups:
  • College graduates and graduate school students
  • Mature age group 
  • of those 35+
  • Slightly more women than men
  • Households with children
  • Households with incomes more than $75,000
  • Even more startling is how the YBN has cornered certain audiences. For example, “11 million of the 14 million automotive searchers on Bing Ads were exclusive on Yahoo and Bing.” In other words, Bing has 80% of that audience to itself. Education (79%), Telcom (80%), Travel (71%) and Business & Finance (72%) were other verticals that were exclusive to Bing.
    Stop and ask yourself : should you continue to ignore the potential of Bing?
    If you want to take advantage of the YBN, then it’s time to get your website optimized specifically for Bing. While some aspects aren’t all that different from Google (HubSpot notes that “optimizing URLs and domain names for keywords and having a large number of high-quality, dofollow backlinks” are important for both), here are 10 ways to get your site ready for Bing.

    1. The Age and Type of Website Matter

    Google typically favors websites that are newer and popular. Bing, according to Allen Moon on Entrepreneur, “places a lot of emphasis on the age of a domain.” Moon suggests that if you’re just starting out, you may want to purchase an older domain so that your site will rank higher.
    Besides the age of a website, Bing also tends to favor domain names that are more official, such as .edu or .gov. HubSpot further explains that “Google is quick to offer up socially relevant sites whereas Bing is more likely to provide factually relevant information.”
    This information may not help you if you already have a website, but ti does clue you in on why your sparkling new site isn’t ranking as well in Bing. Over time, this may not be a concern as your site gets older.

    2. Get Indexed

    As Bing clearly states, “being indexed is the first step to developing traffic from Bing.” To do this, you just simply submit your site to Bing and play the waiting game – Bing apparentlydoesn’t update their index as much as Google, so be patient.
    To take advantage of the Bing Webmaster Tools, don’t forget to also sign-up for a free account – or use your existing Windows Live ID. Once you’re logged in you want to provide detail about your site, like the sitemap, so that it will make it easier for Bing to crawl and index your site. Harsh Agrawal from ShoutMeLoud also reminds website owners to verify their site and create separate sitemaps for images and videos.
    If you’re site still isn’t indexed on Bing, it could be one of the following problems:
    • Bing hasn’t crawled your site yet.
    • Bing isn’t able to crawl your site – use Fetch as Bingbot to diagnose.
    • There aren’t any links pointing to your site.
    • Your your robots.txt file is incorrectly setup.
    • You contain <meta name=”robots” content=”NOINDEX”> on your pages.
    • There are blocked URLs.
    • Your site doesn’t meet Bing’s quality threshold.
    • Your site has been removed from the index as a penalty.

    3. Have the Right Technical Requirements

    There are six technical areas that Bing focuses when ranking your site. These requirements include:
    • Page load time – remember, the faster the better.
    • Robots.txt – this controls where Bingbots can and can not go when crawling your site. Make sure it’s not blocked and accurate by reviewing this guide.
    • Sitemap – Make sure to take care of all of the URLs from your website by keeping it clean and current. You may want to remove unnecessary URLs.
    • Site Technology – Rich media can prevent Bingbots from crawling your site. Bing suggests “a down-level experience which includes the same content elements and links as your rich version does.”
    • Redirects – If you have to move content between websites, Bing prefers that you use a 301 permanent redirect.
    • Canonical Tags – When multiple URLs contain the same content, the rel=canonical element will help Bing figure out which is the original. This, however, should not be used when moving content.

    4. Title Tags Are Kind of a Big Deal

    Allen Moon states that “Bing seems to place a lot more emphasis on title tags than Google does.” This means that you should use relevant keywords in the title tags of every page throughout your site.
    In addition to that great piece of advice, Bing posted an article on its blog back in June that discussed how it selects title tags and how you should choose the best titles for your pages. In fact, you may have noticed that Bing will actually use different titles in the search engine results pages (SERPS).
    According to Bing, its “goal is to help the user complete their search tasks as efficiently as possible.”
    To achieve this, Bing will:
    • Optimize titles for relevance for the user
    • Optimize snippets
    • Optimize display URLs
    If you want to preserve title tags, Bing recommends that:
    • Make the HTML Title relevant to the queries that would be used to search your site without being overly long or repetitive. Avoid generic titles like “Home” or “About Us”.
    • If you embed OpenGraph, etc., make sure it is consistent with the title you want, and that all the fields are correct, for example that your site name is correct.
    • If your site is listed on or other directories make sure the entry is correct.
    • Don’t block our crawler. Please refer to crawler control instructions on how to control the crawler, but keep in mind, you should not block Bingbot if you want your content to be indexed. By slowing the crawl rate (via the Webmaster Tools) or by blocking Bingbot in the robots.txt file, or even blocking our IP addresses, you can prevent us from crawling and indexing your content.

    5. Use Straightforward Keywords

    Daniel Ruby states in a report from Chitka that “Verbatim  keyword matching is much more important for Bing traffic.” This means that as opposed to Google, Bing doesn’t do well with broad-matching keywords – Ruby uses 401K and Retirement Plan as an example. It’s also been found by Practis, Inc. that Bing uses “no more than two target keywords per page to improve Bing search engine rankings.”
    UpCity suggests you use relevant and well-written keywords for title tags, meta-descriptions and in H1 and H2. You should also utilize long-tail keyphrases that include your targeted words as well.
    Bonus tip: WordStream has a nifty keyword tool that can help you find the best words and phrases for Bing optimization.

    6. Build Up Backlinks

    Backlinks are important for every search engine, but they seem especially seem important for Bing rankings. Based on studies conducted by Searchmetrics, “on average, 52-53 per cent of the backlinks of websites ranked among the top 30 results on Bing contain keywords in the anchor text (which is about 10% more than Google). And 2% of backlinks of pages ranked in the top 30 on Bing contain a stop word (while on Google it is 10%).”
    Marcus Tober, CTO and Founder of Searchmetrics, stated “The number of backlinks seems to be the most relevant metric for Bing, whereas the majority of the other backlink features – such as no-follow links or the presence of stopwords in the anchor text – seem not yet to be as relevant for rankings as they do for Google.”
    In short, utilizing backlinks can boost your rankings as long as they come from legitimate sites.

    7. Content is King

    This shouldn’t come as a surprise. Both Bing and Google want quality content. Bing specifically stats that it’s looking for “clear, deep, easy to find content on your website,” which will be more likely to be indexed and appear in results.
    Bings also suggests that your site avoid too many ads and affiliate links and feature content that is easy to “navigate, rich and engaging to the visitor, and provide them the information they seek.”

    8. Be Social

    While there has been a lot of back and forth on where Google stands with social signals, Bing has made it clear that “social media plays a role in today’s effort to rank well in search results.” HubSpot goes into this a bit further and claims that “When searching on Bing, if a Facebook friend has recommended or rated the company or product mentioned in the search, the user can see it right away.”
    Becoming a social influencer has the ability to improve your rank organically eventually. So, don’t be shy. Get out there and engage your audience through various social media platforms.

    9. Flash-a-ah

    Another difference between Google and Bing is that the Big G isn’t fond of flash media. Bing, however, doesn’t really mind sites with a lot of flash media. In fact, Amanda DiSilvestro states on HigherVisibility that “Webpages created with flash are far more likely to rank well on Bing.”
    Because Bing does a pretty solid job of indexing flash media, you should remember to create separate sitemaps for this type of content so that it’s easier for the Bingbots to crawl.

    10. Act Local

    According to UpCity, “When in doubt, Bing seems to service these up first so it’s more important than ever to have a rock-solid Local listing.”
    To optimize your Bing Local Listing, here are a couple of painless pointers from UpCity:
    • Visit the Bing Business Portal and enter your business name and zipcode. If you aren’t listed, then add your listing. if you are listed, make sure you claim it.
    • After adding/claiming your business, you need to complete the Details page, Profile, Mobile site, and add photos.
    • Review your information and make adjustments is needed.
    • Finally, make sure that your information is consistent across the web.

    What to Avoid

    To play it on the safe side, here are the things to avoid according to Bing.
    • Cloaking – showing one version of a webpage to Bing and another page to visitors.
    • Link Schemes – Bing wants quality links. Any sort of shady practices can result in getting delisted from Bing’s index.
    • Social Media Schemes – Bing wants you to be influential on social media, not just tactics that increase the amount of followers.
    • Meta Refresh Redirects – Instead of a 301 redirect, this automatically sends visitors to other content.
    • Duplicate Content – Having duplicate content on the web can make Bing lose trust in your site.
    • Keyword Stuffing – This is a violation of Bing’s guidelines and will not improve your ranking.
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