If you’re a business owner and you haven’t logged into your Google My Business account in over a year, you may receive an email from us soon asking you to sign in and confirm your business information. Just follow the steps in the email by simply logging into your Google My Business dashboard, then checking to make sure your information is up to date and submitting any changes if necessary. If your account remains inactive after receiving a notice from us, then it could run the risk of being de-verified, or in rare cases, removed from Google Maps.
Google's Gary Illyes said on Twitter that soft 404s are treated the same as real 404s even with links.
(Q) You say that Google ignores Links leading to 404 pages. Are Soft-404 treated in the same fashion?
(A) Yes, they are. Generally, with a few exceptions, if a page is not indexed, its links are ignored too.I believe this topic was brought up again because of our coverage of 404 pages not leading to a Google penalty, where I reference how Google handles links on 404 pages or links pointing to 404 pages.
Google+ | VISION LOGIX
There are so many webmasters not noticed about this update because this roll out is very slow. Google says the "update can take months to fully roll out". That means Panda algorithm is still site-wide, some of your Web pages might not see a change immediately.
In September 25, 2014 we had an official Panda update Panda 4.1& that was the 28th update since we saw small fluctuations in October 2014.As far as I know, very few webmasters noticed a Google update this weekend. That is how it should be, since this Panda refresh is rolling out very slowly.
"We have been away from the SEO the past year working on other projects but now we are getting back into it and we are trying to catch up on all the Google changes."
The webmaster said they went mobile friendly, went HTTPS, changes and cleaned up the UI and navigation, and decreased the code bloat. It lead to a huge decrease in bounce rate and nice uptick in conversions but what about rankings?
The webmaster asked, "does anyone have any more suggestions of things we can look at, target and work on?"
Remove thin content pages, make sure there are no empty pages created via your CMS. Improve your pagination, sorts and filtering, session IDs and more URL issues. One says just focus on making sure you have a "positive user experience," and that should help.