Latest News !

Sign Up Google AdSense Immediate Access

Google changed to signup process of Google Ad-sense, now create your Adsense account then you have immediate access to your new Adsense account. It takes around 48 hours for Google experts to complete review site after you add the code on your website. This can also help to save your time.
In the past you had to wait from Google for approval email to access your account but now Google make easy and more faster workflow for you. 
Here is New Sign-up Screen for User:

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Verify Your Google Map Account

Google said:
If you’re a business owner and you haven’t logged into your Google My Business account in over a year, you may receive an email from us soon asking you to sign in and confirm your business information. Just follow the steps in the email by simply logging into your Google My Business dashboard, then checking to make sure your information is up to date and submitting any changes if necessary. If your account remains inactive after receiving a notice from us, then it could run the risk of being de-verified, or in rare cases, removed from Google Maps.
So just add it to your calendar, login twice a year to be safe and don't run the risk of forgetting or not seeing the email reminder.

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Google 404 Pages Are Not Counted

Google's Gary Illyes said on Twitter that soft 404s are treated the same as real 404s even with links.
(Q) You say that Google ignores Links leading to 404 pages. Are Soft-404 treated in the same fashion?
(A) Yes, they are. Generally, with a few exceptions, if a page is not indexed, its links are ignored too. 
I believe this topic was brought up again because of our coverage of 404 pages not leading to a Google penalty, where I reference how Google handles links on 404 pages or links pointing to 404 pages.

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Role Of SEO In Apps

Search engine optimization (SEO) was all about web pages -- however, as columnist Janet Driscoll Miller points out, the growth of mobile means that SEOs must now focus on getting apps indexed, too.

Google searches now taking place on mobile rather than on desktop, SEOs have been forced to extend their efforts into the mobile space.  However, mobile optimization doesn't stop with making websites mobile-friendly; it encompasses mobile apps now as well. The Google Play store reportedly had over 1.4 million apps as of February 2015. With so many apps out there.

For example, if a friend emails you about seeing the new movie Tomorrowland, you can invoke Google Now without leaving your app, to quickly see the ratings, watch a trailer, or even buy tickets — then get right back to what you were doing. 

Google Panda Slowly Rolling Out 4.2

There are so many webmasters not noticed about this update because this roll out is very slow. Google says the "update can take months to fully roll out". That means Panda algorithm is still site-wide, some of your Web pages might not see a change immediately.

In September 25, 2014 we had an official Panda update Panda 4.1& that was the 28th update since we saw small fluctuations in October 2014.As far as I know, very few webmasters noticed a Google update this weekend. That is how it should be, since this Panda refresh is rolling out very slowly.

Google said this affected about 2%–3% of English language queries.

Google Ranking Dropped

"We have been away from the SEO the past year working on other projects but now we are getting back into it and we are trying to catch up on all the Google changes." 
The webmaster said they went mobile friendly, went HTTPS, changes and cleaned up the UI and navigation, and decreased the code bloat. It lead to a huge decrease in bounce rate and nice uptick in conversions but what about rankings?
The webmaster asked, "does anyone have any more suggestions of things we can look at, target and work on?"
Remove thin content pages, make sure there are no empty pages created via your CMS. Improve your pagination, sorts and filtering, session IDs and more URL issues. One says just focus on making sure you have a "positive user experience," and that should help.

Tips for Mobile Landing Pages

1. To the Point

A few well-chosen words are better than long, babbly paragraphs, especially on mobile pages.
           "Always make a point of deleting words and/or phrases that don’t add meaning to the marketing messages you’re trying to convey".
Note: The English language is riddled with useless words. In particular, sentences containing “that,” “which” and “who” can often be reworked and written more concisely.

2. Don’t Use Intensifiers And Superlatives

I mention this point specifically because it’s the most common mistake I see in Web and mobile copy. For some reason, folks think that adding vague words like “best,” “better” and “totally” makes for good marketing copy. 
“Totally innovative company”
“Best product on the market”
What exactly is a “totally” innovative company? By what standard is your product the “best?” It’s far better to be clear, direct and descriptive than to litter your site with vague and meaningless language. Companies that win specifically and concisely spell out their benefits and advantages.
3. Use Bullets

Use bullet points on both mobile devices and regular landing pages. They are easy to read, communicate marketing messages effectively, and specifically hone in on customer wants/needs.
Because of how they’re structured, bullet points generally create more white space (as compared to paragraphs), so pages are less cluttered. Less text with more white space is important — this reduces cognitive load and allows visitors to make buying decisions more easily. For me, winning pages have between three and five bullet points per page.

4. Legibility Is Key

The font on mobile pages and buttons should be large enough for people to read without having to zoom in. Mobile buttons should be large & easy to click so that visitors can take action quickly.
For extra ease of use, clickable information should be tied to your primary conversion event. An example is having a click-to-call phone number to drive phone calls for people to make appointments or purchase something via phone. 
5. Have A Simple Form

Mobile forms should include no more than three or four fields and a clear call-to-action. If needed, include other info farther down the page. Take a look at the following example:
Screen Shot 2015-07-14 at 7.49.39 PM

6. Fast Loading Pages

It goes without saying that fast loading pages are important. I like pages that load under five seconds, but the faster the better. Among other reasons, people are using their phones while multitasking or between tasks.

7. One Solid Call-To-Action

Don’t distract or confuse visitors with more than one call-to-action — instead, focus your landing page on just one.
If you absolutely must have more than one, have your main call-to-action clearly visible and accessible to the user at the top of the page and secondary conversions (like “learn more” or an app download) farther down the page.
With B2B businesses, it’s a slightly different story. No other conversion points should appear on a page besides the main call-to-action. Don’t suggest additional products like B2C companies (a la Zappos). Conversion suffers if there’s more than a single call to action on the page.
Incorporating benefits into buttons is also a winning strategy. In the above example, GoToMeeting’s call-to-action button reads, “Try it Free for 30 Days.” In the example below, MailChimp has the same call-to-action appearing twice on the page, and they use the word “free” in their button.
Screen Shot 2015-07-14 at 7.49.16 PM
Your call-to-action can also be a phone number (if applicable to your business). Phone calls tend to convert much better than online conversions anyway, as per my article on phone conversions. If your business can go either way, running a phone number on mobile pages is an awesome test.

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