"We have been away from the SEO the past year working on other projects but now we are getting back into it and we are trying to catch up on all the Google changes."
The webmaster said they went mobile friendly, went HTTPS, changes and cleaned up the UI and navigation, and decreased the code bloat. It lead to a huge decrease in bounce rate and nice uptick in conversions but what about rankings?
The webmaster asked, "does anyone have any more suggestions of things we can look at, target and work on?"
Remove thin content pages, make sure there are no empty pages created via your CMS. Improve your pagination, sorts and filtering, session IDs and more URL issues. One says just focus on making sure you have a "positive user experience," and that should help.