Online Reputation Management fits seamlessly within the context of your search engine marketing program. It is the quickest, most effective solution for dealing with bad press that has surfaced on the search engines about you or your company. By pushing negative listings from the front page of Google, Yahoo, and Bing, online reputation management (ORM) shields you from the damaging commentary of others.
Negative publicity online has become one of the most frustrating challenges for companies. It is typically anonymous. Names are often unattached to forum threads, blog posts, and even entire websites. Therefore, it is difficult to track and address the source of the complaint. Moreover, the growing popularity of social networking platforms has made it easier than ever for anyone with a mild grievance to give weight to their grudge. If you or your company have been the target of bad press online, it may be time to launch a Online Reputation Management campaign.
It's important to clarify how negative publicity gains traction within the search engines, and how it can lead to a public relations nightmare.Reverse SEO is an ORM strategy that pushes negative publicity from the top search positions. By moving the bad press off the first page of listings, Online Reputation Management limits its exposure and stifles its impact.
online reputation management uses a methodical, multi-pronged approach to protect your online reputation. The first step is to identify the sites and pages that contain negative publicity about your company, and are ranking for important keywords. Those keywords might include your name, that of your company, or key employees.
The second step of online reputation management is to analyze those sites and pages for their respective ranking authority. That will help you determine the effort and tools you'll need to use in order to move them from the first page of listings within Google, Yahoo, and Bing. A negative PR blitz that is spreading across the social networking sites is more difficult to remove than a single blog post that is on a non-authoritative domain.
The third step is to gather the necessary tools and execute your online reputation management campaign. Utilization of optimization tools such as press releases, a new network of competing sites and blogs, social media profiles, and social bookmarking programs. Online Reputation Management may also include heavy content syndication to build high-quality links. A search engine marketing specialist will have these tools at their disposal.