There are some important On page factors to help rank up in higher ranking which are following:
- User experience
- Shorter title tags
- Relevant content
- Engaging content that provides an answer, teaches, informs, is useful, delights
- Original images
- Quality site design
- Descriptive meta description
The factors that he would go as far as to call deprecated, as in, no longer used by Google are:
- Focus on long tail Keyword phrases
- Focus on ranking for specific keyword phrases
- Lean code
The long tail does seem to be dead, it is more about the whole site experience and broader keywords than going after the big blue pineapple chair anymore.
Others added that responsive mobile friendly design and schema should be added to the list. I'd agree with that. But there is a lot more discussion around what should and should not be on these lists.