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Google Panda, Penguin and Hummingbird Comparison

Google is the king of the search engine world, which is why everything it demands. SEO experts and the websites they work on, hesitate or delay taking action, they are bound to be executed, which in Google terms means being added to the bottom of the search results pages.

Search engine uses to ensure relevant and helpful results to its users. Currently, three dominate the SEO sphere: PandaPenguin and Hummingbird.

Panda Algorithm

Despite being launched in February 2011, the Panda Algorithm is used till date. Through this algorithm, the search engine would target websites that published low quality content and penalize them whenever possible. It was this update that established the power of content, making it one of the top factors for evaluating and analyzing websites.

Panda checked Google’s index for websites that had duplicates or numerous ads. It also skimmed through websites to detect those that employed wrong techniques like black-hat SEO. Fortunately, the websites that were penalized had a chance to recover. 

SEO specialists had to create original content that added value to its readers. They also had to get the ad ratio right as well as carry out regular SEO audits to ensure the lack of empty pages, broken links and internal duplicates. With Panda surviving till date, it’s important that you ensure that the issues it addresses are taken care of or else the amount of organic traffic to your site will be reduced.

Penguin Algorithm

Penguin Algorithm was designed to update its predecessor and complement its efforts to counter poor content by detecting maligned and black-hat SEO practices. Through this update, Google aimed to catch websites that were spammy, overly-optimized or keyword stuffed to penalize them.

  • Over-optimized inbound links
  • Link Farms
  • Links from article marketing websites that contain thin content and anchor text links to a website
  • Reciprocal links and poor quality inbound links with irrelevant partners

  • Hummingbird Algorithm

    Hummingbird also embraced a new fashion in delivering results. For example, via Google Voice, users can search for a number of things, starting from the best cinemas and all the way to the nearest Chinese take-out joints. This ensured the search engine’s ability to respond to users’ actual search intent and ultimately deliver relevant data.

    How to Make Panda, Penguin and Hummingbird Work for You

    Now that you know about the three Google updates used today, you need to adapt your SEO strategy according to them to succeed. To give you a nudge in the right direction, here are five strategies you should incorporate.

    Avoid Low Quality Content and Duplicate Content Within Your Site

                                                                   Make sure to produce unique and fresh content for all the pages on your website. You should also use robots.txt to hide any duplicate pages until you fix them.

    Create Textual Content if Your Website Lacks These
                                                                   Keep your articles long and detailed to add value to your readers. You should especially fill your interaction-aimed pages with readable content. These aside, create rich media content like videos and images and format it in a way that makes it visible to search engines.

    Forget about Keyword Stuffing and Find a Reasonable Keyword Density

                                                                   Don’t stuff keywords in your page title, meta description, or H1. Fit only a few keywords in proper sentences and avoid trying to get them on every page or every subtitle.

    Optimize Your Content According to Users

                                                              Searchers usually seek at least one of three things. Informational content is for general information, navigational for finding sites on the web, whereas transactional is for running certain transactions. You should create different types of content for each of these and optimize them with conversational phrases people use in mind.

    Expand Your Keyword Research

                                                                Don’t stick to specific keywords and key terms. Instead, search for related keywords, acronyms and spelling variants of the keywords you use. You can also turn to Google Suggest for keyword ideas.

    Panda Security Updates

    Panda Security has released a new version of its cross-platform corporate solution. The cloud security company's Panda Cloud Office Protection (PCOP) version 7.0 enables customers to act independently to secure their IT infrastructure against attacks.

    PCOP 7.0 includes new dashboards and remediation capabilities and allows customers to access information about their detection, license and protections status. The solution also delivers in-depth threat data reports that are organized by risk level, according to Panda Security.

    Google: Manual Actions Updated Twice Daily But Emails Sent Once Daily

    Google updates their data for manual actions within Google Webmaster Tools twice a day on average and then only sends out emails once a day on average with notices.
    He said:
    I believe webmaster tools data for manual actions updates, maybe, twice a day. Something around that range. And emails we may send out once a day.

    Google+ Drops Name Restrictions

    Google announced last night on Google+ that they have removed their naming restrictions, preventing you from using nicknames and pseudonyms.
    So if you wanted to use the name "rustybrick" because you didn't want to use your real name, for privacy reasons, you can. If you wanted to use "GoogleGuy," you could.
    This was how things were back in the day, very few people 10 years ago used their real names. Everyone used nicknames within the social network or discussion forum they participated in. Now, it is less common.
    Google+ is now allowing for it because, well, I guess they want to solve their YouTube comments problem. Here is the post:
    When we launched Google+ over three years ago, we had a lot of restrictions on what name you could use on your profile. This helped create a community made up of real people, but it also excluded a number of people who wanted to be part of it without using their real names.
    Over the years, as Google+ grew and its community became established, we steadily opened up this policy, from allowing +Page owners to use any name of their choosing to letting YouTube users bring their usernames into Google+. Today, we are taking the last step: there are no more restrictions on what name you can use.
    We know you've been calling for this change for a while. We know that our names policy has been unclear, and this has led to some unnecessarily difficult experiences for some of our users. For this we apologize, and we hope that today's change is a step toward making Google+ the welcoming and inclusive place that we want it to be. Thank you for expressing your opinions so passionately, and thanks for continuing to make Google+ the thoughtful community that it is.

    Google Sandbox Defined

    A site is sandboxed when it is new and does not rank for keyword phrases that are not incredibly competitive (such as a unique company name) in Google after making the page "search engine friendly" and after being indexed.
    Some are mistaken that a sandboxed site is a site that has not been indexed by Google. That is wrong. Sandboxed sites are very much so indexed by Google, but have a hard time ranking for keyword phrases, no matter how competitive they are.

    Google Sandbox Version Two?

    Google Sandbox was a term coined back in 2004 when SEOs and webmaster began noticing their new sites were not ranking as quickly as they use to. In short, your new site got put into a sandbox, where you waited, until you would rank.That has not been talked about much in years but there are always some webmasters and SEOs that bring it up. Truth is, new sites can rank fast in Google these days, if they meet Google's algorithms requirements.
    That being said, a Black Hat World thread has some SEOs and webmasters complaining it is taking longer than usual to rank new sites in Google.

    If you look past all the bickering and yelling in the thread, there are many SEOs and Webmasters, likely on the black hat/churn and burn side, agreeing that it is taking longer.
    Can this be a new Google Sandbox or just a specific case of some webmasters not building sites right .

    Payday Loan Algorithm 2.0 Launched: Targets “Very Spammy Queries”

    Google has confirmed they have released a new algorithm update to their Payday Loan Algorithm update over this weekend.
    This algorithm specifically targets “very spammy queries” and is unrelated to the Pandaor Penguin algorithms. A Google spokesperson told us:
    Over the weekend we began rolling out a new algorithmic update. The update was neither Panda nor Penguin — it was the next generation of an algorithm that originally rolled out last summer for very spammy queries.

    The original Payday Loan Algorithm launched just about a year ago on June 11, 2013. Back then, Google’s Matt Cutts told us the algorithm impacted roughly 0.3% of the U.S. queries, but Matt said it went as high as 4% for Turkish queries where Web spam is typically higher.
    Google told us this specific update is an international rollout and it affects different languages to different degrees, but this impacts English queries by about 0.2% to a noticeable degree 

    Google Hits eBay’s Bottom Line

    eBay’s chief financial officer Bob Swan said that Google wasn’t driving as much search engine optimization traffic to eBay’s auction business, which adversely impacted growth (I’ve bolded the key part):
    Now, let’s turn to the Marketplaces business. Marketplaces delivered $2.2 billion in revenue, which grew 6%, GMV grew 8%, and operating margin declined 340 basis points. It was a challenging quarter. As John indicated, we got off to a good start, but we had significant obstacles late May.
    The combination of the cyberattack and the Google SEO had an immediate and dramatic impact on GMV growth. June GMV growth was 7% driven by slower active buyer growth and lower conversion. In light of these events, we have made significant investments to get eBay users reengaged, including couponing, seller incentives and increased marketing spend . . .

    The $200 Million Penalty?

    Later in the call. Swan mentioned that the SEO issues impacted the ability to attract new people to eBay (I’ve bolded the key part):
    The consistency was quick, swift and immediate impact when we know – when we were not letting people in the door until they reset their password and/or we weren’t getting the new buyer traffic from SEO.
    Swan also gave an indication of the upper limit of what the penalty may ultimately have cost eBay:
    As a result we are lowering our high end full year revenue guidance by $200 million from $18.5 billion to $18.3 billion.
    In short, eBay expects to earn $200 million less than it initially forecast. Not all of the drop is due to the problems with SEO traffic from Google, but that is the on-going problem that’s not easily fixed, eBay says. Consider the $200 million the upper-limit of what that problem has cost eBay in potential earnings.

    Growing With Better Paid Search & Social

    Swan is still optimistic that growth will get back to double-digits, saying:
    Yes, we got a couple of body blows in Q2 with they are having to reset the passwords and the SEO change, but we are continuing to invest in this business and we think it’s going to be us one of the winners in e-commerce and we will have strong double-digit growth. That’s our goal. We are focused on it. We still believe that’s achievable.
    When asked about doing more marketing for eBay’s listing business, Swan indicated that eBay had decided even before the SEO fallout to do a better job with its SEM/paid search campaigns:
    We came into this year saying that we are going to be investing more in the marketing as a percentage of total to drive more demand. That was kind of one of those generic learnings from last year to this year.
    We came into this year saying that we are going to be investing more in the marketing as a percentage of total to drive more demand. That was kind of one of those generic learnings from last year to this year.
    we came into this year saying that we are going to be investing more in the marketing as a percentage of total to drive more demand. That was kind of one of those generic learnings from last year to this year. So pre-password reset and SEO we were in fact stepping up our level of spend.
    In terms of how we drive traffic more specifically, obviously we got a great brand, so the majority of our traffic continues to come direct because of the eBay brand. And then on keyword buy being less generic about where it makes sense and more specific and particular geographies is one of the test and learn things we do take of a generic spend to be more specific.
    And then third is CRM, all of this data that we accumulate on this site we are going to be increasingly smarter and sharper about how do we use that data to reach back out directly with CRM and email campaigns to bring that traffic back to the site.
    And then fourth one I would just say is we continue to in the test and learn bucket that John highlighted is social, how do we divert or reallocate some of our money to more social channels to drive engagement and curation.

    Google Disables Discussion Search

    Google removed the feature from their search filters but savvy searchers were able to access it via Chrome extension or by going to which would power the discussion filter.
    Google completely disabled it so now you can no longer filter Google search results by discussion forums.
    Many searchers are not happy with the disappearance of the feature.

    Link Building Five Important Messages For SEOs

    Search engine optimization best practices change at a rapid pace thanks to the evolution of technologies and the adjustments made to Google’s Webmaster Guidelines. SEOs find it challenging to keep ahead in this constantly evolving marketing tactic. Attending conferences and reading search engine trade journals highlights that content marketing has become the new industry buzzword.
    With the proper resources, content marketing and social media marketing can be incredibly effective. But within pure SEO, link acquisition must be a primary concern.
    This white paper from Page One Power contains 5 important messages for SEOs:
    • Links are still the core of Google’s search algorithm.
    • Link building and content marketing are fundamentally different.
    • Content marketing is difficult to do well.
    • Link building can supercharge your content marketing efforts.
    • You can still build links even if you don’t have great content

    Google is going to shut down Orkut

    Orkut, which was launched ten years ago but has failed to put Google ahead in what has become one of the Web's most popular businesses. 
    Google said it will shut down Orkut, which is widely used in Brazil and India but hasn't caught on more broadly, on Sept. 30, to focus on its other social networking initiatives. 

    The company declined to say how many users Orkut has.

    "Over the past decade, YouTube, Blogger and Google+ have taken off, with communities springing up in every corner of the world. Because the growth of these communities has outpaced Orkut's growth, we've decided to bid Orkut farewell," Google said in a post on the Orkut blog on Monday. 

    Orkut was launched early in 2004, the same year that Facebook Inc, now the world's No.1 social network with 1.28 billion users, was founded. 

    The service's shutdown comes as Google's social networking plans remain in question. In April, Vic Gundotra, the head of Google's social networking services, left the company. 

    "If you don't want your posts or name to be included in the community archive, you can remove Orkut permanently from your Google account," Google said.

    Google Panda 4.0 Factors !

    Panda is specifically focused on identifying and promoting high-quality content that is useful for visitors, while pushing down low-quality, spammy, thin, and scraped content.

    Early research by Search Engine Journal showed that these sites saw double-digit decreases in organic visibility: (-50%) (-33%) (-33%) (-20%)

    Strong gains in organic visibility: (100%) (500%) (500%) (250%)

    What to Avoid
    Several common points that webmasters have run into when facing the Google Panda series of updates: 
    Thin Content
    Scraped Content 
    Syndicated Content
    Deceptive Information:
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