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Payday Loan Algorithm 2.0 Launched: Targets “Very Spammy Queries”

Google has confirmed they have released a new algorithm update to their Payday Loan Algorithm update over this weekend.
This algorithm specifically targets “very spammy queries” and is unrelated to the Pandaor Penguin algorithms. A Google spokesperson told us:
Over the weekend we began rolling out a new algorithmic update. The update was neither Panda nor Penguin — it was the next generation of an algorithm that originally rolled out last summer for very spammy queries.

The original Payday Loan Algorithm launched just about a year ago on June 11, 2013. Back then, Google’s Matt Cutts told us the algorithm impacted roughly 0.3% of the U.S. queries, but Matt said it went as high as 4% for Turkish queries where Web spam is typically higher.
Google told us this specific update is an international rollout and it affects different languages to different degrees, but this impacts English queries by about 0.2% to a noticeable degree 
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