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Google Panda Slowly Rolling Out 4.2

There are so many webmasters not noticed about this update because this roll out is very slow. Google says the "update can take months to fully roll out". That means Panda algorithm is still site-wide, some of your Web pages might not see a change immediately.

In September 25, 2014 we had an official Panda update Panda 4.1& that was the 28th update since we saw small fluctuations in October 2014.As far as I know, very few webmasters noticed a Google update this weekend. That is how it should be, since this Panda refresh is rolling out very slowly.

Google said this affected about 2%–3% of English language queries.

Google Ranking Dropped

"We have been away from the SEO the past year working on other projects but now we are getting back into it and we are trying to catch up on all the Google changes." 
The webmaster said they went mobile friendly, went HTTPS, changes and cleaned up the UI and navigation, and decreased the code bloat. It lead to a huge decrease in bounce rate and nice uptick in conversions but what about rankings?
The webmaster asked, "does anyone have any more suggestions of things we can look at, target and work on?"
Remove thin content pages, make sure there are no empty pages created via your CMS. Improve your pagination, sorts and filtering, session IDs and more URL issues. One says just focus on making sure you have a "positive user experience," and that should help.

Tips for Mobile Landing Pages

1. To the Point

A few well-chosen words are better than long, babbly paragraphs, especially on mobile pages.
           "Always make a point of deleting words and/or phrases that don’t add meaning to the marketing messages you’re trying to convey".
Note: The English language is riddled with useless words. In particular, sentences containing “that,” “which” and “who” can often be reworked and written more concisely.

2. Don’t Use Intensifiers And Superlatives

I mention this point specifically because it’s the most common mistake I see in Web and mobile copy. For some reason, folks think that adding vague words like “best,” “better” and “totally” makes for good marketing copy. 
“Totally innovative company”
“Best product on the market”
What exactly is a “totally” innovative company? By what standard is your product the “best?” It’s far better to be clear, direct and descriptive than to litter your site with vague and meaningless language. Companies that win specifically and concisely spell out their benefits and advantages.
3. Use Bullets

Use bullet points on both mobile devices and regular landing pages. They are easy to read, communicate marketing messages effectively, and specifically hone in on customer wants/needs.
Because of how they’re structured, bullet points generally create more white space (as compared to paragraphs), so pages are less cluttered. Less text with more white space is important — this reduces cognitive load and allows visitors to make buying decisions more easily. For me, winning pages have between three and five bullet points per page.

4. Legibility Is Key

The font on mobile pages and buttons should be large enough for people to read without having to zoom in. Mobile buttons should be large & easy to click so that visitors can take action quickly.
For extra ease of use, clickable information should be tied to your primary conversion event. An example is having a click-to-call phone number to drive phone calls for people to make appointments or purchase something via phone. 
5. Have A Simple Form

Mobile forms should include no more than three or four fields and a clear call-to-action. If needed, include other info farther down the page. Take a look at the following example:
Screen Shot 2015-07-14 at 7.49.39 PM

6. Fast Loading Pages

It goes without saying that fast loading pages are important. I like pages that load under five seconds, but the faster the better. Among other reasons, people are using their phones while multitasking or between tasks.

7. One Solid Call-To-Action

Don’t distract or confuse visitors with more than one call-to-action — instead, focus your landing page on just one.
If you absolutely must have more than one, have your main call-to-action clearly visible and accessible to the user at the top of the page and secondary conversions (like “learn more” or an app download) farther down the page.
With B2B businesses, it’s a slightly different story. No other conversion points should appear on a page besides the main call-to-action. Don’t suggest additional products like B2C companies (a la Zappos). Conversion suffers if there’s more than a single call to action on the page.
Incorporating benefits into buttons is also a winning strategy. In the above example, GoToMeeting’s call-to-action button reads, “Try it Free for 30 Days.” In the example below, MailChimp has the same call-to-action appearing twice on the page, and they use the word “free” in their button.
Screen Shot 2015-07-14 at 7.49.16 PM
Your call-to-action can also be a phone number (if applicable to your business). Phone calls tend to convert much better than online conversions anyway, as per my article on phone conversions. If your business can go either way, running a phone number on mobile pages is an awesome test.

PDF Pass PageRank

Google's Gary Illyes said in the comments section of this Google+ post that links within Adobe PDF documents do pass PageRank.
Gary wrote:
Dan, you asked me in Sydney and I told you they [PDFs] pass PageRank.
The question came up as it relates to a security company named Sophos uncovered link spammers cloaking PDF documents with links and keywords and then redirecting users to spam sites.
Dan Petrovic saying "last time I checked PDF files didn't pass PageRank."
Which Gary from Google came in and said "you asked me in Sydney and I told you they [PDFs] pass PageRank."
Generally links in PDF files are treated similarly to links in HTML: they can pass PageRank and other indexing signals, and we may follow them after we have crawled the PDF file."

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2016 bing powering advertising search

Microsoft said in their announcement:
Bing will now power search and search advertising across the AOL portfolio of sites. This 10-year agreement will enable AOL users to have access to world-class search powered by Bing across the company’s global portfolio of sites. Now with 20 percent organic market share in the U.S., Bing continues to grow organically as well as through key partnerships like the one with AOL. This deal with AOL is the latest to validate the quality of Bing results and the performance of the Bing Ads marketplace. Bing is also an integral part of popular first- and third-party devices and services.

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