Latest News !

Google Fixed Quality Score Bugs

Google wrote:
The bug affecting quality scores that we posted about yesterday is now fixed. Thank you for your patience as we worked through this. If you paused any keywords yesterday, we recommend that you un-pause them now in order to see the correct scores. These paused keywords will not reflect the correct score until one or two hours after being un-paused.

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Google unveils unified email for Android users

Google said Monday it was updating its mobile Gmail app for Android device users to allow them to manage multiple email accounts from a single program.

"Starting today, you'll be able to view all your mail at once, regardless of which account it's from, using the new 'All Inboxes' option," Google software engineer Regis Decamps said in a blog post.

"This way, you can read and respond to all your messages without having to hop between accounts."

The new app will aggregate email from rival services such as Yahoo and Microsoft Outlook, among others.

Gmail had allowed users to access multiple accounts from desktop computers, but the new app aims to seamlessly integrate the various email services in a unified inbox with search and preview capability.

Ref Link :

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Negative Search Engine Optimization

 Byusing black hat techniques in order to illicitly rank your own site higher up search engine results pages (SERPs), negative SEO is about using similar underhanded techniques to attack a rival’s website and scupper their ranking.
This can be done a number of ways…
  • Pointing hundreds of low-quality, spam-heavy links to your website, particularly ones using particularly unsavoury keywords or ones that are nothing to do with your content.
  • Copying your website’s content and distributing it around the Internet, therefore placing you at risk of transgressing Google’s ‘duplicate content’ policy. As follows...

           "In the rare cases in which Google perceives that duplicate content may be shown with intent to manipulate our rankings and deceive our users, we'll also make appropriate adjustments in the indexing and ranking of the sites involved. As a result, the ranking of the site may suffer, or the site might be removed entirely from the Google index, in which case it will no longer appear in search results".

  • Crippling your website speed by sending thousands of requests per second to your server.
  • If you have quality back-links from other authority sites, someone could potentially get in touch with those sites and using your name and details ask to have them removed.
  • Negative SEO can also refer to website hacking. From removing content or even deleting your site entirely, to changing the robots.txt file to tell search engines to stop crawling it.
  • It can also be about damaging your reputation, perhaps through fake social media accounts set up to specifically badmouth your company.
          But in my point of view Negative SEO is very real. I believe the best way to be safe is to regularly monitor the number and quality of inbound links, as well as getting a tool that protects content from being stolen. After all, prevention is always better than cure. If a negative SEO attack succeeds, it may take months to fix it. No one wants that.


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Changes In The Search Results

Google's search results changing both in terms of Webmaster Tools showing changes in rankings, in terms of webmasters noticing huge swings in their Google referrals and webmasters noticing ranking changes in the search results.
I covered it on March 25th and on March 20th and the automated tracking tools also confirm what the chatter is showing - but we are all blind. Well - maybe.
Google's John Mueller said this morning in a hangout that these are just "normal fluctuations" and that they actually did "look at this internally." They did, I know they looked into the reports here and on other sites.
John said:
We did take a look at this internally a bit because people have been writing about it… But from our point of view these are just changes as normal. Normal fluctuations that always happen as we kind of update our search algorithms and update our search data. It is not something specific that we would point out.                       

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Some Useless Content Marketing Efforts

Content Marketing for Sales:
         Content is so much more than just sales material. Treating it like it’s a brochure or a flyer meant to draw in a customer and convert them is a mistake. Content is richer and deeper than sales material. When you’re doing content marketing, you’re trying to attract the customer, yes. The end result, however, isn't solely for a conversion. Although conversion can be an end result, the true goal of your content is to bring value to your readers’ lives. Good content enriches the consumer and that should be how you should treat your content when marketing it. Don’t just see it as a quick, hard sell.

1. Not Having Any Goals
2. Forgetting Who Your Audience Is
3. Tracking the Amount of Likes Your Content Gets on Facebook
4. Counting Your Ad Impressions
5. Blog Comments
6. Reports That Analyze the Entire User Database

Get Down to Business With Content Promotion:

    We all know that content marketing does have a plateau, and in order to get past it, content audits and new approaches to your content is needed. Unless you start setting goals from the start about where you want your content marketing to take you, you’re not going to know how well your marketing has done and if it can or should be improved. Setting goals and meeting them is one of the most important things for a content marketer.

This goes hand in hand with treating your content like its sales material. Your audience is the motor that drives your earnings, and your content is supposed to attract and interest them. This means that you need to engage your audience on a level that is comfortable for them.Emotional response is one of the most effective ways to get people interested in your product, but it’s not exactly the same for your content. You have to treat the reader with respect and not talk down to them. This includes making false claims in your content marketing, because when you do that, you assume your audience just won’t check your references and calls you out on it.

Yes, analytic are a good way to gauge how your content is performing, but the amount of likes you get on Facebook is a useless metric to follow. Facebook allows a user to click “like” on a post without ever actually visiting the site it links to.

Ad impressions counters are fickle creatures. Their code can be done in a number of ways which makes this metric pretty misleading for a content marketer to use. Some ad impression counters add one to the count every time the page loads, whether or not the ad was actually visible to the user. You can see where this can be a problem, since if the ad isn't visible, it’s really not making much of an impression.

Looking at the number of impressions can give you a false sense of how many people are actually seeing your ad and in turn can make you think that you need to change the ad copy, when all you really need to do is change the location of the ad (or the ad counter software).

As an avid blogger myself, I know the kind of joy that comes from getting a comment on my blog. It’s a feeling that’s far better than seeing a like on my Facebook content because it is actual interaction! .

One thing you come to learn pretty quickly is that the number of blog comments is another one of those misleading metrics since the actual amount of comments on a single post doesn't necessarily correlate with the amount of visits or leads you get from the post.

Although the amount of comments is a metric that some advertisers use as a go-to, it really is not a very accurate descriptor of a blog’s performance business-wise.

Many content marketers spend hour after hour poring through their database and the reports generated from them. The sad thing is that although these reports are no doubt useful, they are only useful when limited to a particular subset of the overall user database. The problem is one that many beginner statistics students face early into their first semester: a misrepresentation sample.
Your entire database comprises users across all the demographics that you may or may not directly target. Any report generated from this mass of information will most likely be unusable in a targeted marketing campaign because it does not actually target a demographic. It is a much better idea to do reports on each sub-grouping of users by demographic (age, gender, profession etc.) as these results will be more indicative of that particular sub-group. 

Pointless marketing sucks up time that should be spent doing the real work of getting your analytic sorted out and improving your amount of visits and amount of conversions. Sadly, far too many of our content marketers spend too much time caught up in reading metrics that are misleading or not having a clearly defined direction for their marketing strategy.

The time you are wasting could be put to use improving your marketing strategy and streamlining your campaign. Content marketing is a competitive field and as the saying goes, “If you snooze, you lose.  Google+

API Places for Android

People don’t think of their location in terms of coordinates on a map. They want context on what shops or restaurants they’re at, and what’s around them. To help your apps speak your users’ language, we’re launching the Places API for Android, as well as opening a beta program for the Places API for IOS.

The Places API web service and JavaScript library have been available for some time. By providing native support for Android and iOS devices, you can optimize the mobile experience with the new APIs by taking advantage of the device’s location signals.

The Places APIs for Android and iOS bridge the gap between simple geographic locations expressed as latitude and longitude, and how people associate location with a known place. For example, you wouldn't tell someone you were born at 25.7918359,-80.2127959. You’d simply say, “I was born in Jackson Memorial Hospital in Miami, Florida.” The Places API brings the power of Google’s global places database into your app, providing more than 100 million places, like restaurants, local businesses, hotels, museums, and other attractions.

Key features include:

  • Add a place picker: a drop-in U I widget that allows your users to specify a place
  • Get the place where the user is right now
  • Show detailed place information, including the place’s name, address, phone number, and website
  • Use auto-complete to save your users time and frustration typing out place names, by automatically completing them as they type
  • Make your app stand out by adding new places that are relevant to your users and seeing the places appear in Google's Places database
  • Improve the map around you by reporting the presence of a device at a particular place.  Google+

XML Site Map Important Factor for your Website

XML sitemaps serve as a way to communicate directly with the search engines, alerting them to new or changed content very quickly and helping to ensure that the content is indexed faster.

Copied Content From other Site:

It’s not uncommon for publishers to syndicate their content on other websites. Further, it’s also not uncommon for publishers to have their site’s content “curated” by other websites without a formal syndication agreement.  Panda algorithm update focused in part on removing duplicate content from search engine results pages – meaning that if a site is not deemed the content originator, it’s at risk of being excluded from the results altogether.XML sitemaps are just one tool that can help content creators establish their stake as the content originator.

How It Works:

First, you’ll need to create an XML sitemap for your site. Some content management systems (CMS) have an integrated capability to auto-generate XML sitemaps. For WordPress users, I recommend using the Yoast SEO Plugin as Word Press does not have built in sitemap generation capability. If you have a particularly large website, you may also need to employ a sitemap index. Search engines will only index the first 50,000 URLs in a sitemap, so if your site has more than 50,000 URLs, you’ll need to use an index to tie multiple sitemaps together.After you have created your sitemaps. You will need to register them with the various search engines.Taking this step helps the search engines identify where your sitemap is – meaning that as soon as the sitemap is updated, the search engines can react faster to index the new content.

To submit a sitemap to Google:
  1. Ensure that the XML Sitemap is on your web server and accessible via its URL.
  2. Log in to Google Webmaster Tools.
  3. Under “Crawl,” choose “Sitemaps.”
  4. Click on the red button in the upper right marked “Add/Test Sitemap.” Enter the URL of the sitemap and click “Submit Sitemap.”
  5. Another great reason to register sitemaps with Google specifically is to catch Sitemap errors. Google Webmaster Tools provides great information about the status of each Sitemap.    Google+

Google Maps New Feature Adding Moved Locations

Google has quietly pushed out an update to how you send edits in for businesses found in Google Maps. Now when you click on a business within Google Maps there is a toggle at the top right to send in modifications to communicate if the place was closed or does not exist. The reasons they offer include permanently closed, doesn't exist, spam, private, moved elsewhere or duplicate. The moved elsewhere is an important option because it is and has been incredibly hard to communicate business relocations to Google.

It’s now a lot easier to communicate to Google that you have moved to a new location and link the old page to the new page if necessary.
Google is stepping up their spam fighting game. Spam will most likely never be completely eradicated, but it’s always good to see a step in the right direction.   Google 

Generate Busniess Leads by Content Marketing

Content marketing is making a resurgence. The good news is that SEOs and web marketers are now, more than ever, focused on producing quality content, rather than simply generating large amounts of it. Quality trumps quantity.
While it’s important to blog on a regular basis, creating and keeping to some type of editorial calendar, we want to stay focused on the quality of that content. If you need to miss a deadline because the quality isn’t what it needs to be, then so be it. Better to go without than to publish something that just doesn’t work. But even the best content could use a little help. Or perhaps a push to move it from great content.
Over the years we see certain types of headlines come in and out of vogue. You’re welcome to follow the trends and write the kind of “attention-getting” headlines of the day. Some find those a bit too gimmicky, but people are using them because they work. But there are also some tried-and-true headline styles that work as well:
  • The Direct Approach: Free Diabetes eBook
  • The Indirect Approach: Cut the Sweet Talk
  • News Headline: Hospital Opens New Diabetes Clinic
  • How-to Headline: How to Lower Your Blood Sugar
  • Question Headline: Is Your Diabetes Out of Control?
  • Command Headline: Get Help; for Your Diabetes Now
  • Reason Why Headline: Five Reasons Why You Need to Get Your Diabetes Under Control
  • Testimonial Headline: “I Got my Life Back, Thanks to this eBook!”
You want to make sure your headline matches the content, but just about any content can work with any of the headlines above. You can also look to any magazine cover in the checkout aisle of your local grocery store for some headline ideas. Not that you need your readers to know which celebrity just had an alien baby! Just study the headlines to see what they do to grab attention.

Implement Real Content :

A great content idea does not make great content. But all great content starts with a great idea. You need both to be epic! Follow these six steps to turn a great idea into exceptionally great content:
  1. Stimulating Intro: Yes, you already captured their attention with the headline and title. But you can’t immediately disappoint them with a lackluster first paragraph. You need to start with a bang and make sure the reader knows that the headline wasn’t a fluke!
  2. Images: Face it, text is boring to the eyes. Simply adding one or more images to your body content makes the same words seem much more appealing. Use images to convey or illustrate your point. This can be a great way to get skimmers to take a second look and read more deeply than they might otherwise.
  3. Be Organized: Start with an outline and stay on point. Using stories to illustrate what you are trying to say is a great way to keep content interesting, but don’t go down rabbit trails that provide little or no value to the reader. Everything should reinforce the point you are trying to make.
  4. Speak Human: In other words, speak naturally. Don’t try to get all King James or Encyclopedia Britannica on your audience. Just write the way you speak, and your readers will be grateful for it.
  5. Share Links: If you can link to content elsewhere that reinforces your point, do it. This is especially true if you can link to another authoritative source. Not only does this make you look more knowledgeable on your topic, it helps establish you as an authority.
  6. Call to Action: Once you’ve made your point, is there any action your reader should take next? If so, let them know what it is. You’re not always looking for a hard sell; sometimes it’s nice just to let the reader know what next actions they can take that will benefit them.

Include Multimedia

If you get a chance, throw in some multimedia. Scratch that. Make the time to produce somequality multimedia you can add to your content when appropriate. Content just isn’t text anymore, and those pushing epic text will get left behind those who are pushing epic text with multimedia.
We are now in an engagement society and the incorporation of multimedia gives people a reason to talk about, and share, your content. Don’t just let them read— let them immerse themselves in your content. Follow Us on  Google +

Digital marketing trends for 2015

Digital marketing trends for 2015:
  1. Digital assets. Businesses change over time. It’s inevitable. But sometimes we’re too busy to notice the inconsistencies we have unwittingly let happen. Review all of the content and images you’re using on your social media profiles and website. Does it all fit together and tell the right story?
  1. Website. When was the last time you looked at your About copy and other static pages? Refresh all statistics and facts about your company, brand, products, and services. Change the copyright to 2015.
  1. Social media. Review all your social media accounts. Update your profile copy and contact information. Determine if you need or want new cover photos and profile images.
  1. Reputation check – Review media clips and search engine results to understand what is being said about you and your business across the Internet. What issues are you associated with? Make a plan to steer the conversation where you want it to go.
  1. Data – Audit your customer databases and email lists. Remember that “garbage in is garbage out,” and take the time to clean up the data. Do you really want to be sending your email newsletter addressed to “Dearest Null?” in 2015?
  1. Personal brand – Like it or not, your business and your personal brand are intertwined. Review all of your profiles, and bring them up to date. This includes bios, social networking sites, your resume, and even your email signature.
  1. Privacy – Be sure you know exactly what you’re sharing on social networks and with whom. Like your smoke alarm’s batteries, make sure you check your privacy settings at least twice a year.
  1. Email – Tired of receiving too many irrelevant emails? Unsubscribe. No digital marketer wants to send newsletters to the wrong target buyers. Those unsubscribes make room for people who are truly interested.
  1. Education – What do you need to know in 2015 and where can you learn it? Do you want to learn how to interview like a journalist or develop a more effective search marketing strategy? There’s no shortage of places to turn.  Follow Us on  Google + 

Screw Up the Customers Experiment

I rarely lead with the negative, but sometimes it’s the best way to get someone’s attention.
When I present marketing strategy to groups I’ll often ask them to identify the characteristics of their ideal customers, and they can’t seem to narrow their thinking beyond people with money. But when I ask them to tell me who they “don’t” want to work with, many characteristics leap to mind.
Here’s the deal – every way, shape and form that your business comes into contact with prospects, customers and friends of friends of both, you are performing a marketing function. So let me ask you this – have you considered the impact or lack of impact of every touch point in your customer’s journey?
In order to expand your thinking on this point, let’s audit the real and potential touch points that impact the customer experience and ultimately your brand, in general. (The main thing we are looking for is an appealing, positive, consistent message across these touch points and a call to action that makes someone want to go on a continuing journey with you.)
Some of you might recognize the categories of know, like, trust, try, buy, repeat and refer as stages in something I’ve been calling the Marketing Hourglass, that point to the logical way to think about a perfect end-to-end customer experience.
Know – This is how people become aware of your business and brand.
  • Website – Many times a prospect visits your website first to learn what you have to offer – what message does this touch point send? (add this question to every point below because that’s what I want you to consider.)
  • Advertising – Your ads may be the first way someone is introduced to your business.
  • Marketing materials – Don’t forget offline materials that help tell your story in more tactile ways.
  • Networking – How you network, where you network and who you are in conversations with, are all part of your brand
  • Networks – What social network you choose to engage in, and how deeply you choose to participate matters.
  • Referrals – When a raving fan refers someone to your business, how are they greeted? Are they treated special?
  • Content – How are you using content to both create awareness and act as a home to send those who encounter your ads?
Like – This is the stage in which people are starting to notice your brand and decide if they want to know more.
  • Community involvement – Encountering your brand through other communities and community involvement can send a strong signal about what you’re passionate about.
  • Events – Demonstrating your expertise and giving advice before you ever start to promote is one way to gain respect and authority.
  • Physical presence – What does your office, your store, your dress say about your brand? I’m not suggesting what it should say, simply that it does speak something.
  • Value proposition – Do people automatically understand that you do something very, very well that matters to them?
  • Social engagement – How you engage on Twitter, Facebook and LinkedIn is observable – have you considered the impact of this on your brand?
  • Graphic design – Many companies have won with a focus on design. Many more don’t give it a second thought. What does the design of your product, service, website, communication, email signature say or not say?
  • Content – Again with content – it has an intentional use at just about every stage, but you must understand each use – for like, content might just be mostly about telling your story.
  • Your people – Culture is marketing and for the most part people experience culture through people. Do your people understand your brand and have they been recruited because your story resonates?
Trust – No one buys from companies they do not trust and it’s never been easier to learn who is trustworthy, and who is not.
  • SEO – I like to put search at the top of the trust list because today if you’re not showing up in a variety of online fronts, you’re throwing off a huge trust downgrade. If you don’t dominate the entire page one for a search on your company name, you’ve got an issue.
  • Reputation – We won’t do business with companies that even total strangers have told us don’t keep their word. Proactively managing your reputation online and off has to be part of the marketing puzzle.
  • Referrals – Referrals, like other elements, show up in different stages because we are no longer really in charge of how people go on a journey. A referral can be the ultimate trust signal if you treat it that way.
  • Demonstrations – People often misinterpret a demo as a way to show what a product or service does – it’s not, it must first be a way to show why what it does is so awesome for me. Fix this part!
  • Influence – Like it not, the last time I checked my Klout score (okay it was today) is was considered pretty good. Yes, people obsess over social proof and that’s what makes it matter as a factor. Work on building your influence by helping others build theirs – more on that.
  • Success stories – Show me proof that other people just like me actually achieved what I want to achieve by working with you.
  • Public relations – I believe someone else who says you are super talented more than I believe you telling me that. Seeing your name penned by others or reading a piece you contributed to a publication I respect send huge trust signals.
  • Consistency – This is a tough one. I guess this is actually a rallying cry for process documentation, but know that one of the greatest eroders of trust is an inconsistent experience. How do you make sure I get the same experience every time and every place?
  • More events – Getting to experience your knowledge and slightly sarcastic sense of humor by way of a webinar or presentation at the lunch network I belong to is one powerful way of building trust.
  • Connecting – Who you are connected to, who you have as a guest on your podcast, and who you reach out and connect me to suggests you are someone to trust.
  • Content – Oh no here it is again – what content are you offering freely that takes our relationship to entirely new level now that I’m really paying attention?
  • Sales process – This might be another call for consistency, but simply having a process for when someone completes an online form or requests a demo is a start. Even better, what could you do that would blow me away in response to my hinting I might need what you offer?
Try – This is a stage that many neglect, but now that I think you have the answer, can you prove it?
  • Demonstrations – The demo shows up here again because now I just might want to know how the thing is going to work for me and my team – this is a different kind of demo, but it still needs to be about me and my team.
  • Freemium offer – Is there a way to let me try it for 30 days first?
  • Starter offer – Is there a smaller version  that would give me a greater sense of why I can’t live without you and your solutions?
  • Switch offer – It’s painful to switch – what could you do to make it fun and risk free?
  • Proof of concept – Personalize something just for me so I could see just how great life will be when you’re my partner.
  • Events – Events are also a pretty good way to let someone see what it might be like to work with you – an event can be a meeting with the executive team of a prospect where you facilitate a discussion and help the team align on priorities.
  • Conversion materials – Blog posts and ebooks are great in the start, but now you have to personalize and demonstrate or calculate the return on investment for me.
  • Upsell process – Okay I’ve tried it out and I love it, but now you want me to pay? What have you done to hammer home the value and let me see that I would be a fool to not jump in full time now?
  • Incentive program – Sometimes you’ve got to have a plan to sweeten the deal to get me act today – let me bring a friend, give me annual pricing or surprise with me something more than I was expecting.
Buy – The buying experience itself is an often overlooked touch point in the marketing process, but it must be as intentional as everything that led to this point.
  • Sales process – What do you do when the phone rings? Remember if this has been done right, I already know, like and trust you – what do you in the sales process that keeps the experience useful?
  • Nurturing process – I can’t make a decision right now or at least I don’t know how to – what do you do to continue to show value – what materials, training, education can you shower me with?
  • Orientation process – I’ve said yes, now what? Do you have a process that makes certain I know what’s going on at all times, I know who to call, what to send, how to get in touch?
  • Training materials – Yes I know you explained how to use your gizmo, but that was a while ago – where can go to learn how again, where can I send my people, how do I become a ninja user?
  • Cross sell process – Worst phrase a business can hear – Oh wait, I didn’t know you also did that, I bought from XYZ company. How will you let me know what else I might need in a way that a friend might tell a friend about something cool?
  • Contract process – Wait, you mean legal is part of the marketing team? Oh yes, and how many sales have been killed by this branch of the marketing team? The contract process is what it is, but does it have to be so painful? Why not make it one of the most playful parts of your brand?
  • Financial engagement – You expect me to pay, I know that, but did you know your billing, shopping cart and even how you communicate about being paid are also marketing functions? Consider this touch point as part of the buying journey.
  • Project management – Depending upon what you do, how you manage the work, communicate progress, add and assign tasks weighs heavily on how smoothly a project goes and whether there will be another.
  • Delivery – This can be the delivery of information or of a physical product in a box, but it’s a marketing touch point. Think about the coolest present and wrapping you ever received, and work from there.
  • Communication – As you work with clients you have to adjust to how they want to communicate. Sometimes that means you have to offer options, show them how to unify communications and teach them some new ways to communicate that will benefit their productivity and amplify your results.
Repeat – One of the best ways to grow a business is to do more with existing clients while you add new.
  • Results review – Now that you think I’m happy what are you going to do to make certain? Do you actually know the value of what you’ve delivered?
  • Events – Events and content are staples in every stage but now that I’m a customer I want to know that you consider me a part of your community.
  • Testimonials – Part of the process of finding out how much value you’ve delivered is to use it as a way to consistently collect rave reviews.
  • Case study – Do you have a process to document what a great result I got?
  • Cross sell – Do  you have a process to make sure I know what else you can do for me?
  • On going training – Keep teaching me more about how to do things I want to do, and I’ll keep buying more of those things from you that allow me to do that.
Refer – Every business loves referrals – most get referrals for good work done, but few intentionally generate referrals.
  • Referral education – Do you have a process to teach your referral champions the best way to spot and refer a prospect?
  • Events – Bring your champions together and make them a network – empower them with extra attention
  • Referral offers – Make a game out of referring your business, and keep your offers (rarely financial) top of mind by reminding me quarterly how to play the game.
  • Referral materials – Do you make it easy for your referral champions to put something tangible in the hands of their friends, neighbors, and colleagues?
  • Partner outreach – Don’t forget about the power of building a team of best of class providers for almost everything your clients might need. This team could be the greatest source of new business for you.
  • Co-marketing – Have you identified 4-5 other businesses that target your same ideal customer? How could you multiply the number of people that come into contact with your brand through this group?
  • Referral content – Yes, I’m going to end on content. What eBook, webinar or presentation could you take to your partners with the idea that they could use this content to shower value on their network while also subtly referring you?
As I read back through this long and winding post it dawned on me that you could view this as a way to guide the customer experience or you could simply employ this as your entire marketing plan – either way, you win.
Ref: Small Busniees     Follow on Google +
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