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Best practice to recover Google Penality

How to remove a Google penalty. One of my client send me query? 
"Hey,  site ranking and traffic was on #1st position from last 2 years but now traffic is very low even average and ranking move from 1st page to 10th page ? Why?"
So then i analyzing his site :
First, Some Research
  • Excellent content on his site but when I looked at last content of the site I see so many Keyword stuffing problems. 
  • I took a look at competitors found in the top 10 under several keyword searches that were obviously main targets for his website. After reviewing the backlinks for each competitor's sites I could see they were all very well entrenched but their content was not up to par with Patrick's site. I reviewed Patrick's backlinks and was surprised to find that he had very few.
  • Yahoo Site Explorer use to check back links of website & his competitors back links too. For more in-depth research I use OptiLink by Winrose Software which provides excellent statistics that are very useful for analyzing the quality of backlinks among other things. 
  • I checked the server headers for their home page and other key pages to make sure nothing was outwardly wrong with their server configuration; everything was fine.
  • I took some time to surf through Patrick's website and discovered that not all of the keyword stuffing had been removed.
My Observations : Website has very few back links as comparison to competitors & can't find a single competitor that can match the quality of your content. You work hard providing great content. but unfortunately, you were over-optimizing the content by using Keyword stuffing.

My Recommendation for Removing the Google Penalty
  1. Remove all of the keyword stuffing on your website and frequently add good quality content on your site it will also generate best result and recover Google penalty.
  2. Back links are another path to building credibility for your website which it sorely needs right now. There is also a good chance that high quality incoming links will act as additional entry points to your website for Google to index your newly revised site and reconsider the penalty.
  3. Review Google Webmaster Tools and also submit fresh Sitemap.
  4. Also add blog on your website by updating content on daily basis it is also good way to notify Google about your new quality content. 
By applying these recommendations you will very likely discover that the Google Penalty was more a blessing than a curse because your site will come out stronger than ever before. 

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Ecommerce definition and types of ecommerce

Ecommerce (e-commerce) or electronic commerce, a subset of ebusiness, is the purchasing, selling, and exchanging of goods and services over computer networks (such as the Internet) through which transactions or terms of sale are performed electronically. Contrary to popular belief, ecommerce is not just on the Web. In fact, ecommerce was alive and well in business to business transactions before the Web back in the 70s via EDI (Electronic Data Interchange) through VANs (Value-Added Networks). Ecommerce can be broken into four main categories: B2B, B2C, C2B, and C2C.
  • B2B (Business-to-Business)
    Companies doing business with each other such as manufacturers selling to distributors and wholesalers selling to retailers. Pricing is based on quantity of order and is often negotiable.
  • B2C (Business-to-Consumer)
    Businesses selling to the general public typically through catalogs utilizing shopping cart software. By dollar volume, B2B takes the prize, however B2C is really what the average Joe has in mind with regards to ecommerce as a whole.

    Having a hard time finding a book? Need to purchase a custom, high-end computer system? How about a first class, all-inclusive trip to a tropical island? With the advent ecommerce, all three things can be purchased literally in minutes without human interaction. Oh how far we've come!
  • C2B (Consumer-to-Business)
    A consumer posts his project with a set budget online and within hours companies review the consumer's requirements and bid on the project. The consumer reviews the bids and selects the company that will complete the project. Elance empowers consumers around the world by providing the meeting ground and platform for such transactions.
  • C2C (Consumer-to-Consumer)
    There are many sites offering free classifieds, auctions, and forums where individuals can buy and sell thanks to online payment systems like PayPal where people can send and receive money online with ease. eBay's auction service is a great example of where person-to-person transactions take place everyday since 1995.
Companies using internal networks to offer their employees products and services online--not necessarily online on the Web--are engaging in B2E (Business-to-Employee) ecommerce.

G2G (Government-to-Government), G2E (Government-to-Employee), G2B (Government-to-Business), B2G (Business-to-Government), G2C (Government-to-Citizen), C2G (Citizen-to-Government) are other forms of ecommerce that involve transactions with the government--from procurement to filing taxes to business registrations to renewing licenses. There are other categories of ecommerce out there, but they tend to be superfluous.

REFF:  E commerce

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Return On Investment - ROI

A performance measure used to evaluate the efficiency of an investment or to compare the efficiency of a number of different investments.

To calculate ROI, the benefit (return) of an investment is divided by the cost of the investment; the result is expressed as a percentage or a ratio.

The return on investment formula:

Return On Investment (ROI)

In the above formula "gains from investment", refers to the proceeds obtained from selling the investment of interest. Return on investment is a very popular metric because of its versatility and simplicity. That is, if an investment does not have a positive ROI, or if there are other opportunities with a higher ROI, then the investment should be not be undertaken.

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Google Panda Algorithm Not Updated Since 6 Months

Google Panda refresh/update was Panda 4.1 on September 25, 2014? We've seen updates to it since, but those updates stopped around October 24, 2015, which is 5 months and 2 weeks or so ago.

We know Google has to push these updates, at least now, but hasn't in about 6 months.
A half a year is a long time to wait for a Panda refresh, don't you think?


Keyboard warrior: I think something is wrong and Google won't brag about that, but well, at least now I know that I have to be patient to see the progress of sites in the "workshop".

  • C&B isn't about refreshes and updates though. It's about staying below the radar for a period until the spam algorithms catch them. Same thing with spammy 301's until the penalty gets redirect as well.
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Google Analytics Tracking Feature

 Google Analytics product now has a place where you can track what updates Google has made to the product over time.Currently there are only two update slots, one for March 4th and one for March 30th. The March 30th update includes:
  • Clickable Treemaps for Acquisition Reporting: Adds Treemaps for acquisition reports.
  • Data Sharing Settings: Provides more granular control of data sharing and a clearer explanation of how shared data is used.
This is a great place to come to see what new exciting features, even small ones, Google has added to Google Analytics. Google AdWords recently added the same type of feature to track AdWords changes.
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Block GoogleBot Temporarily Vs Permanently

John explains there are many ways to block Google from indexing your page but the technique would be different based on the time period you want something blocked from indexing. Often I see that webmasters are confused about how to handle this, so here is John Mueller's advice:
  • If you just don't want the content indexed (maybe you're trying something out on the page), then using the robots.txt is a good approach
  • If it's very temporarily, maybe even a 503 HTTP response code
  • If you want the page actively removed from search, then I'd definitely recommend using a noindex over the robots.txt
  • If you're using a staging server and don't want that indexed, limiting access to just the testers' IP address ranges or using server-side authentication would be good approaches too.
John added that don't flip/flop back and forth between these techniques on a single page because it will confuse GoogleBot. He wrote:
One thing I'd try to avoid is quickly fluctuating back & forth. Removing content from search, and then bringing it back can sometimes result in us not recrawling as quickly as you'd like, and it therefore taking a bit longer for the pages to come back into search. If you can avoid that by running your tests (for example) on a separate site that's not indexed, that's generally preferred. Of course, if you're looking to remove something permanently, that's less of an issue.
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Spam Identification Factors

Here some points of spammy links:
·         Try to getting link from low quality website consider to be spam.
·         Large site with few links: Large sites with many pages tend to also have many links and large sites without a corresponding large number of links are likely to be spam.
·         If a large percentage of links to a site are from a few domains it is likely to be spam.
·         Ratio of followed to no-followed subdomains/domains (two separate flags): Sites with a large number of followed links relative to no-followed are likely to be spam.
·         Small proportion of branded links (anchor text): Organically occurring links tend to contain a disproportionate amount of banded keywords. If a site does not have a lot of branded anchor text, it's a signal the links are not organic.
·         If a site has a relatively small ratio of it's likely to be spam.
·         Site mark-up is abnormally small: Non-spam sites tend to invest in rich user experiences with CSS, JavaScript and extensive mark-up. Accordingly, a large ratio of text to mark-up is a spam signal.
·         A site with a large number of external links may look spammy.
·         Real sites tend to link heavily to themselves via internal navigation and a relative lack of internal links is a spam signal.
·         Sites with a lot of anchor text are more likely to be spam then those with more content and less links.
·         Spam sites may hide external links in the sidebar or footer.
·         Real sites prominently display their social and other contact information.
·         A site with only one or a few pages is more likely to be spam than one with many pages.
·         Certain TLDs are more spammy than others.
·         Domain names with numerals may be automatically generated and therefore spam.

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Difference Between Search Quries And Keywords

Most of the time people use the terms “keyword” and “query” mean roughly the same thing. But when someone is saying “query” where it should be the word “keyword.” But Query and Keyword both are different.

What Are Keywords?

A keyword is the exact term that you are targeting in a paid search or organic search campaign. If you want to win a PPC bid for the term “house paint”, then “house paint” is your keyword.
Keywords are what marketers, SEOs, and search professionals come up with. They define the strategy. Users don’t know about them, don’t care about them, and don’t have anything to do with them.

What Are Queries?

Queries are what the user types in.

They are searching for something online, and they type stuff in Google, speak something to Siri, or otherwise perform a search. It’s called a query.
Queries often include misspellings. Many times, these misspellings are corrected by Google, but sometimes they are retained in the search.

What’s The Difference?

The major difference between keywords and queries has to do with who is using them.
  • Marketers use keywords.
  • Users use queries.
Users don’t know what keywords are. That’s not because users are dumb; it’s because they don’t know what companies are targeting which keywords. The user is simply typing stuff in, hoping to find information or products that will meet her needs. How can she expect to know that your business is targeting a keyword that she will type in?
We as marketers are sitting in front of our computers strategizing over this marketing entity known as a “keyword.” We research keywords and hope that our keywords will match what users are searching for. Marketers have keywords, but real users type in queries. There’s nothing wrong, of course, with the marketer’s use of keywords. That’s how you begin a successful SEO campaign — with keywords. But the real source of power and information comes from learning the queries — the words which actual users are tying in.

  • Keyword: What you’re targeting.
  • Query: What users actually type?
Here’s a helpful diagram that clearly displays the difference between queries and keywords:

How to Use This Information
Now that you know the difference between a keyword and a query, what should you do with your profound intelligence? Correct your coworkers? Share this information in comment threads?
Every successful SEO campaign starts with keywords. You have a set of words or phrases that you want to win ranking for. You want potential customers to find your website when they type in that specific keyword. But remember, keywords are not reality. Keywords only represent what you want, not what real-life users are actually doing. What kind of traffic do you really want?
The best sources of traffic will come from the conventional queries that users are inputting. Your Google Webmaster Tools account shows you some of the search queries that drive traffic. Access GWT, and navigate to “Search Traffic” and “Search Queries” to see this information.

Keep in mind that the information from GWT will be limited, because it only identifies actually queries that brought users to your site. You may want to target queries that do not yet bring any visitors to your site.
Another method of gaining search query ideas is to use Google autocomplete. The autocomplete feature is built into Google’s search functionality. When you begin to type any query into the search box from the standard desktop search screen, you’ll see prompts for various searches.
Where do these auto completes come from? How does Google decide what to provide as their auto complete fulfillment? The algorithm primarily depends on popular search trends to inform it. For example, if you type in “popular vacation sp” then Google may provide this autocomplete:
Auto complete predictions are automatically generated by an algorithm without any human involvement, based on a number of objective factors, including how often past users have searched for a term.
Google provides:
Our algorithm automatically detects and excludes a small set of search terms. But it’s designed to reflect the diversity of our users’ searches and content on the web. So just like the web, the search terms shown may seem strange or surprising.
Once you understand what is popular and/or expected in a Google query, you can narrow down the queries that you want to target.

How Does This Work?

Here’s how this works. For example, let’s say you’re targeting the keyword “personal branding.” You do some research on and around this term.
Eventually, you discover that your target keywords are surrounded by a variety of different queries.
  • personal branding steps
  • steps to personal branding
  • personal branding success
  • personal branding statements
  • personal branding examples
  • personal branding blog
  • personal branding statement examples
  • personal branding blog twitter
  • personal branding blog templates
  • 10 steps to personal branding
  • 5 steps to personal branding
  • build a personal brand
  • build personal brand strategy
  • build personal brand online
  • build personal brand with social media
Now you have a few powerful queries that people are actually using. These are important to know, track, and target in your SEO strategy.
From this seed query, you also discover other relevant queries:
  • how to be popular online
  • build your personal brand social media
  • tips for online popularity
  • online popularity guide
  • online popularity score
  • become well-known online
  • become well-known online YouTube


The difference between “keyword” and “query” is subtle and nuanced. But it is important. Knowing how to distinguish between an ideal keyword and the reality of queries will help you to refine your strategy and success as an online marketer.

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