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Better Engagement Through Content Optimization

According to a study by AOL & Nielsen, 53% of time on the internet is content consumption and in the U.S. alone, 27 million pieces of content are shared each day, not counting status updates and tweets. In the Content Marketing Institute and MarketingProfs report earlier this year, 9 out of 10 B2B marketers are using content marketing tactics to grow their business.

While content demand and interaction is high along with the reported levels of content marketing implementation by marketers, most companies are not satisfied with their ability to create compelling content over time, connect that content to relevant audiences and measure the full impact of the content investment.

   It’s not enough simply to tell a great story in an engaging way.

Optimizing content marketing strategy is essential and that means understanding how target audiences find and seek out information sources. What are they searching on and what to . There’s a big push towards visual marketing with images and video, but is that really all you need to be successful with your contentpics are they asking about on the social web? With that insight we can better optimize our editorial plan.

Optimization is a continuous process of hypothesis, implementation, measurement and refinement.

Content Marketers that can see beyond the gross claims about SEO as well as the “SEO is dead” diatribe, will realize the necessity of continuous performance improvement from ongoing optimization. At Content Marketing World, my presentation, “Optimize and Socialize Your Content Marketing” will provide a model of approach that helps develop and optimize content across the sales funnel. 
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