Keyword research and targeting are critical first steps in any SEO campaign. Traffic-driving keywords that you bucket into high-level keyword groups. Then, you map those keyword groups to corresponding pages on your site. Or if there are no relevant URLs to map to, you have new content created.List of keywords and URL targets, you still need to determine which terms deserve more of your time and which deserve less.
You need to prioritize and allocate your time and resources accordingly based on a range of deciding factors, which include:
- Search demand
- User intent
- Competition
- Budget
- Timeframe
- Goals
- Profitability
- Scalability
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