Build links like a boss!

In internet marketing all websites are at risk and no one is ever safe from their competitors. Even if a website obtains the same resources as the leader in their industry, the competing website might not rank as high or beat the leader because of other issues like website age or trust authority.

Our consensus is that a keyword difficulty tool simply cannot assess all aspects of ranking for a certain keyword phrase. The ranking can only come from an expertly performed campaign. An internet marketing campaign that will beat the competition consists of the following:

How To Be Number 1 On Google Search 1:

Obtaining competitors links from the top ten spots in Google
When obtaining all the resources that all the other competitors have your website will gain more authority then the rest of the crowd because the other competitors don't all have each others links but you will.

How To Be Number 1 On Google Search 2:

Creating & Performing an expert linking campaign
By obtaining new links you are now creating a new link profile for the search engines to look at and assess your site. These new links in addition to acquiring your competitors links makes your website different then the competitors and will allow your site to beat the other competitors in a short period of time.

How To Be Number 1 On Google Search 3:

Link bait
Creating link bait allows for your website to continually obtain links without doing much work. This creation will allow for new links to continually come in to the site and keep it in the top rankings on the search engines.

Ignore That Last Google Webmaster Tools Notification: Google Bot Can Access Your Site

In the past twenty-four hours, it seems as if Google sent out a message to thousands, maybe hundreds of thousands, of site owners, that there is a problem with their site.
Typically, you never ever want to ignore a webmaster tools notification but in this case, the messages were sent in error.


Google told these webmasters that "Googlebot can't access your site", that the site had connection failures and Google was unable to access your site.
Here is a sample message one of my clients received (although I received several):

Google's Matt Cutts wrote in the thread that this seems like an error on Google's side. He said:

Hey everyone, please don't worry about this message at this point. Enough people are getting this message that I suspect it's an issue on our end.

I've got an email out to our webmaster tools team, and we'll figure out what's going on. Thanks.

The thing is, I checked this morning and webmaster tool's console does not show the error on these sites still, so maybe it was a Google error.

Search Engine Optimization Google Panda Updates by Gerald Seferovic

Being an obedient internet marketing college student, you've been making content for your websites, attempting to please the instructor, for example, Google. Nevertheless following the current improvements, it seems that satisfying the actual instructor had a little tougher!

Google Panda Revise & Search engine optimization Articles

In Feb 2011, Google came up with the Google Panda update using the intention to improve the search outcome high quality. As a result numerous sites with a lot of advertisements and poor content material began to diminish away. They were substituted for quality content material dependent websites, social networking sites, news websites and so on. In this way Google gave an indication which SEO content writing techniques utilized formerly including key phrase stuffing, rotating etc lost from the window. Should you wanted to accomplish good Search page results, you have to produce Search engine optimization articles that are meaningful and need not be as well "sales-y".

Therefore, where do you turn to create effective articles that will make sure you the search engines?

Content Based on Key phrase Group

To begin with ignore single keyword based article marketing. Now, you need to focus on a group of related keywords. Since you can't possess Search engine optimization articles in regards to a single key phrase that is highlighted all over the place, you also have to work with the synonyms and other associated keywords.

Create for the Visitors

Result in the writing style more natural and less pressured. This implies you need to create for that readers and never the various search engines. When you keep your readers in mind while allowing the content, you're certain to obtain a response from the visitors which would mean better presence for the articles and also greater sharing. This kind of actions might help your content obtain visibility and get higher SERPs.

Avoid Excessive Links

When you want to link a certain post to another page on your web site, you're certain to location anchor text links in various parts of the content. This has to be a good exercise but do not overdo it. Extreme linking simply to try to improve Search engine optimization is going to do not good.

Maintain the Period of Your Content

A lot of websites possess several brief pages created with content of something in between 150-300 phrases however that will not help any more. Google has remarked that a lot of webmasters utilized this technique to create several SEO articles as well as key phrase dependent pages to be able to try and function their own way up the actual Google Search page results. In order to counter this particular, Google right now provides more credit to content that is a minimum of 400-500 phrases in length and can have sufficient information to keep your readers involved.

You can easily follow the steps given above and see the main difference in your Search page results. Many of these techniques are fundamental fundamentals for good SEO article writing which should have been adopted even beforethe Google Panda update but if they were not, this is the time to do so!

Five Steps to SEO-Friendly Site URL Structure

Some people say there is no such thing as SEO-friendly URL structure. They claim that search engines are perfectly capable of making sense of any type of URL and pretty much any URL structure. In most cases, the people who say this are web developers.

I’ve noticed that sometimes web developers and SEOs live in two parallel universes, each with its own center of gravity. While web developers basically care about crawlability, site speed, and other technical things, SEOs are mostly focused on what constitutes their sacred grail: website rankings and ROI.


1-What is an SEO-friendly URL structure?

First of all, let me start by saying that it is always better to call in an SEO manager early in the development stage, so that there is no need to make sometimes hard-to-implement tweaks afterwards.

From an SEO point of view, a site’s URL structure should be:

Straightforward: URLs with duplicate content should have canonical URLs specified for them; there should be no confusing redirects on the site, etc.

Meaningful: URL names should have keywords in them, not gibbering numbers and punctuation marks.
With emphasis on the right URLs: SEO-wise, not all URLs on a site are of equal importance as a rule. Some even should be concealed from the search engines. At the same time, it is important to check that the pages that ought to be accessible to the search engines are actually open for crawling and indexing.

2. Avoid dynamic and relative URLs


Depending on your content management system, the URLs it generates may be “pretty” like this one:

www.example.com/topic-name

or “ugly” like this one:

www.example.com/?p=578544


Static URLs contain your keywords and are more user-friendly, since one can figure out what the page is about just by looking at the static URL’s name.

Besides, Google recommends using hyphens (-) instead of underscores (_) in URL names, since a phrase in which the words are connected using underscores is treated by Google as one single word, e.g. one_single_word is onesingleword to Google.

3. Create an XML Sitemap


It’s a list of your site’s URLs that you submit to the search engines. This serves two purposes:
This helps search engines find your site’s pages more easily;
Search engines can use the Sitemap as a reference when choosing canonical URLs on your site. The word “canonical” simply means “preferred” in this case. Picking a preferred (canonical) URL becomes necessary when search engines see duplicate pages on your site.

4. Close off irrelevant pages with robots.txt

             
              There may be pages on your site that should be concealed from the search engines. These could be your “Terms and conditions” page, pages with sensitive information, etc. It’s better not to let these get indexed, since they usually don’t contain your target keywords and only dilute the semantic whole of your site.

The robotx.txt file contains instructions for the search engines as to what pages of your site should be ignored during the crawl. Such pages get a noindex attribute and do not show up in the search results.

Sometimes, however, unsavvy webmasters use noindex on the pages it should not be used. Hence, whenever you start doing SEO for a site, it is important to make sure that no pages that should be ranking in search have the noindex attribute.

5. Specify canonical URLs using a special tag


Another way to highlight canonical URLs on your site is by using the so-called canonical tag. In geek speek, it’s not the tag itself that is canonical, but the tag’s parameter, but we’ll just call it the canonical tag by metonymy.

Note: the canonical tag should be applied only with the purpose of helping search engines decide on your canonical ULR. For redirection of site pages, use redirects. And, for paginated content, it makes sense to employ rel=”next” and rel=”prev” tags in most cases.

Google Reads all your Emails

Google reads every email that you send and receive, so claims software giant Microsoft. In its latest campaign titled 'Don't get scroogled by Gmail', the software maker says that Google reads every email a user sends and receives in order to dish out related advertisements.

 Through the campaign, Microsoft asks users to switch to its own free email service Outlook.com, which it claims "doesn't go through the content of users' emails to show ads." It also asks users to sign an online petition against Gmail to let Google know that "going through personal email messages to sell ads is unacceptable."


On its website, Google says, "In Gmail, most of the ads we show appear next to an open email message and are related to the contents of the current email conversation or thread." Microsoft explains this with a host of examples on its website Scroogled.com. One example is Google advertising details of divorce lawyers to a woman who has emailed to her friend that she is separating from her husband.

 The maker of Windows operating system says Google has not given users the choice to not show their private emails to the company. It also highlighted that the internet search giant currently faces six class-action lawsuits because of its practice of sifting through subscribers' emails.

 Microsoft said, "We honour the privacy of our Outlook.com users, and we are concerned that Google violates that privacy every time an Outlook.com user exchanges messages with someone on Gmail. This campaign is as much about protecting Outlook.com users from Gmail as it is about making sure Gmail users know what Google's doing."

 Citing a GfK Roper study it commissioned, Microsoft states that 70% of email users in US are unaware that major email providers routinely engage in the practice of reading through their personal email to sell ads. When informed of the same, 88% of the people disapprove of this practice.

 Microsoft recently also took on Google Shopping for offering users' skewed choices.

Google+ Communities for Website Traffic

Content marketing drives business. Today’s online environment essentially demands it. Whether you are looking for more customers, a rise in the rankings, or publicity – creating good content has to be at the forefront of your online marketing strategy.

Blogging helps build valuable content around your message and brand. It gives the search engines something to index. It gives people something to link to. Last but not least, good content answers the questions that your target audience is asking. This helps you build credibility in your niche and can help enhance your company as an authority in your industry.

It’s easy to understand how creating good content is good for business. However, simply writing an article doesn’t make the magic happen. You won’t gain untold fame and link popularity on wit and writing style alone. You’ll need to roll up your sleeves and put in a little elbow grease to attract readers to your blog. Google+.

A Little Background

Google+ Communities is a place like-minded people congregate around a particular topic or niche. Communities are much like forums or Facebook Groups. And, much like Facebook, anyone is able to create their own. However, unlike Facebook Groups, Google+ allows brand pages to participate, and even start their own communities. For bloggers – or any website that publishes content for that matter – this is an opportunity to laser target your audience and drive traffic to your blog posts.

Time to Get Your Feet Wet

Don’t worry, the water’s nice. The majority of people you’ll find in the communities are quite friendly and engaging. Don’t be afraid to hop in and share your opinion. Of course, proper etiquette is required. You don’t want to join a community just to spam them with links back to your blog or website. This shows a lack of regard towards community spirit and the forum environment. Forums are built for the exchange of ideas and opinions. You want to give as much as you share.

1. Time to Mingle

The easiest way to get noticed is to get out there. No one is going to notice you if you’re not pounding the virtual pavement (so to speak). So, the first step is action. The first thing you’ll want to do is join the communities that have a topical relationship to your niche. For example, a website with a focus on SEO and online marketing would naturally gravitate towards Google+ Communities covering these topics. Here are some examples:

* SEO+: Search Engine Optimization / Web Design
* Social Media Marketing for Small Business Owners

You can also take it one step further and think of your target audience. If you are an SEO consultant, you naturally work with other business owners. Why not go where other small business owners are hanging out? The point here is to find groups where your audience congregates or looks for answers.

2. Share Content that Answers People’s Questions

People go online for entertainment or information. That is putting it as simply as you can. Often times people use forums to search for answers, ask questions, get opinions. This is where all that knowledge you have comes in. Show off your skills by answering people’s questions or offering up insight that gets them thinking. Don’t simply post a link to your content. Give them a clear answer that has value, build on the conversation, and then offer a link to one of your posts that explains the concept in more detail.

3. Comment on Other People’s Posts

Shining the spotlight on someone else is almost guaranteed to get you noticed. Aren’t we searching for the same thing? By actively engaging with what other people have to say, you’ll in turn pull some of that attention back to yourself. Do this often and people will appreciate the gesture. They’ll also be more likely to follow you and check out your website or blog.

4. Be Consistent

Consistency always pays off. This ties into everything you do in life. Once you find the communities that are beneficial to your brand, you want to stay consistent. Develop a routine that allows you to stay visible by commenting on posts, sharing your own, and sharing information that people find useful.

5. Become a Bastion of Information

When people see you as a source of information the dividends can be immeasurable. This is what being a thought leader and industry expert is all about. Good information and advice breeds trust. No amount of marketing dollars can achieve that.

6. Build a Community Around Your Brand

Launching your own Google+ Community can also be a great way to generate brand recognition. This can work really well if you already are part of a large network. Sometimes lists are easier to explain an approach, so here you go:

* Create a community around your niche and target audience with your brand page.

* Invite people from your personal network (Google+, Facebook, LinkedIn, Twitter).

* Have people in your company become part of the group. (They can also help with moderation).

* Generate useful content and start conversations that encourage participation.

Let The Good Times Roll

Google+ Communities to build traffic back to your website. If you walk away with anything from this article it should be this:

Do not focus on getting ‘clicks’ to your website. Instead, focus on building a reputation for yourself and your company. Once people recognize you as a source of valuable information they’ll check out your blog on their own. You’d be surprised how easy it is to win someone over simply by being helpful.

Google’s approach to Government requests for user data

Today is Data Privacy Day, when the world recognizes the importance of preserving your online privacy and security.  If it’s like most other days, Google—like many companies that provide online services to users—will receive dozens of letters, faxes and emails from government agencies and courts around the world requesting access to our users’ private account information. Typically this happens in connection with government investigations.

 It’s important for law enforcement agencies to pursue illegal activity and keep the public safe. We’re a law-abiding company, and we don’t want our services to be used in harmful ways. But it’s just as important that laws protect you against overly broad requests for your personal information. To strike this balance, we’re focused on three initiatives that I’d like to share, so you know what Google is doing to protect your privacy and security.

 First, for several years we have advocated for updating laws like the U.S. Electronic Communications Privacy Act, so the same protections that apply to your personal documents that you keep in your home also apply to your email and online documents. We’ll continue this effort strongly in 2013 through our membership in the Digital Due Process coalition and other initiatives.

 Second, we’ll continue our long-standing strict process for handling these kinds of requests. When government agencies ask for our users’ personal information—like what you provide when you sign up for a Google Account, or the contents of an email—our team does several things:

We scrutinize the request carefully to make sure it satisfies the law and our policies. For us to consider complying, it generally must be made in writing, signed by an authorized official of the requesting agency and issued under an appropriate law. We evaluate the scope of the request. If it’s overly broad, we may refuse to provide the information or seek to narrow the request. We do this frequently. We notify users about legal demands when appropriate so that they can contact the entity requesting it or consult a lawyer. Sometimes we can’t, either because we’re legally prohibited (in which case we sometimes seek to lift gag orders or unseal search warrants) or we don’t have their verified contact information.

We require that government agencies conducting criminal investigations use a search warrant to compel us to provide a user’s search query information and private content stored in a Google Account—such as Gmail messages, documents, photos and YouTube videos. We believe a warrant is required by the Fourth Amendment to the U.S. Constitution, which prohibits unreasonable search and seizure and overrides conflicting provisions in ECPA.

 And third, we work hard to provide you with information about government requests. Today, for example, we’ve added a new section to our Transparency Report that answers many questions you might have. And last week we released data showing that government requests continue to rise, along with additional details on the U.S. legal processes—such as subpoenas, court orders and warrants—that government use to compel us to provide this information.

 We’re proud of our approach, and we believe it’s the right way to make sure governments can pursue legitimate investigations while we do our best to protect your privacy and security.