Google 2015 On page Check List

There are some important On page factors to help rank up in higher ranking which are following: 

• User experience
• Shorter title tags
• Relevant content
• Engaging content that provides an answer, teaches, informs, is useful, delights
• Original images
• Quality site design
• Descriptive meta description

The factors that he would go as far as to call deprecated, as in, no longer used by Google are:

• Keywords
• Focus on long tail Keyword phrases
• Focus on ranking for specific keyword phrases
• Lean code

The long tail does seem to be dead, it is more about the whole site experience and broader keywords than going after the big blue pineapple chair anymore.

Others added that responsive mobile friendly design and schema should be added to the list. I'd agree with that. But there is a lot more discussion around what should and should not be on these lists.

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Google Mobile Algorithm

Google's mobile friendly algorithm is fully rolled out according to Gary Illyes of Google.

Gary said that "the algo is rolled out." But some people may not be seeing the full impact. Gary said "but not all pages were re-indexed yet so they don't have the new scores." He also added, "there were a load of sites that became MF recently, so the actual number of sites affected decreased considerably."

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Google Report May 2015

Finally, the mobile algorithm is rolled out fully now. There are so many news about Panda or Penguin updates but denied it.

Google also doorway algorithm launched and there were speculations around Google News ranking changes as well.

There has been a lot of confusion around Penguin and Panda, maybe this explains it but Google does feel our pain.

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Best practice to recover Google Penality

How to remove a Google penalty. One of my client send me query? 

"Hey,  site ranking and traffic was on #1st position from last 2 years but now traffic is very low even average and ranking move from 1st page to 10th page ? Why?"

So then i analyzing his site :

First, Some Research

• Excellent content on his site but when I looked at last content of the site I see so many Keyword stuffing problems. 
• I took a look at competitors found in the top 10 under several keyword searches that were obviously main targets for his website. After reviewing the backlinks for each competitor's sites I could see they were all very well entrenched but their content was not up to par with Patrick's site. I reviewed Patrick's backlinks and was surprised to find that he had very few.
• Yahoo Site Explorer use to check back links of website & his competitors back links too. For more in-depth research I use OptiLink by Winrose Software which provides excellent statistics that are very useful for analyzing the quality of backlinks among other things. 
• I checked the server headers for their home page and other key pages to make sure nothing was outwardly wrong with their server configuration; everything was fine.
• I took some time to surf through Patrick's website and discovered that not all of the keyword stuffing had been removed.

My Observations : Website has very few back links as comparison to competitors & can't find a single competitor that can match the quality of your content. You work hard providing great content. but unfortunately, you were over-optimizing the content by using Keyword stuffing.

My Recommendation for Removing the Google Penalty

1. Remove all of the keyword stuffing on your website and frequently add good quality content on your site it will also generate best result and recover Google penalty.
2. Back links are another path to building credibility for your website which it sorely needs right now. There is also a good chance that high quality incoming links will act as additional entry points to your website for Google to index your newly revised site and reconsider the penalty.
3. Review Google Webmaster Tools and also submit fresh Sitemap.
4. Also add blog on your website by updating content on daily basis it is also good way to notify Google about your new quality content. 

By applying these recommendations you will very likely discover that the Google Penalty was more a blessing than a curse because your site will come out stronger than ever before. 

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Ecommerce definition and types of ecommerce

Ecommerce (e-commerce) or electronic commerce, a subset of ebusiness, is the purchasing, selling, and exchanging of goods and services over computer networks (such as the Internet) through which transactions or terms of sale are performed electronically. Contrary to popular belief, ecommerce is not just on the Web. In fact, ecommerce was alive and well in business to business transactions before the Web back in the 70s via EDI (Electronic Data Interchange) through VANs (Value-Added Networks). Ecommerce can be broken into four main categories: B2B, B2C, C2B, and C2C.

• B2B (Business-to-Business)
  Companies doing business with each other such as manufacturers selling to distributors and wholesalers selling to retailers. Pricing is based on quantity of order and is often negotiable.
  
• B2C (Business-to-Consumer)
  Businesses selling to the general public typically through catalogs utilizing shopping cart software. By dollar volume, B2B takes the prize, however B2C is really what the average Joe has in mind with regards to ecommerce as a whole.
  
  Having a hard time finding a book? Need to purchase a custom, high-end computer system? How about a first class, all-inclusive trip to a tropical island? With the advent ecommerce, all three things can be purchased literally in minutes without human interaction. Oh how far we've come!
  
• C2B (Consumer-to-Business)
  A consumer posts his project with a set budget online and within hours companies review the consumer's requirements and bid on the project. The consumer reviews the bids and selects the company that will complete the project. Elance empowers consumers around the world by providing the meeting ground and platform for such transactions.
  
• C2C (Consumer-to-Consumer)
  There are many sites offering free classifieds, auctions, and forums where individuals can buy and sell thanks to online payment systems like PayPal where people can send and receive money online with ease. eBay's auction service is a great example of where person-to-person transactions take place everyday since 1995.

Companies using internal networks to offer their employees products and services online--not necessarily online on the Web--are engaging in B2E (Business-to-Employee) ecommerce.

G2G (Government-to-Government), G2E (Government-to-Employee), G2B (Government-to-Business), B2G (Business-to-Government), G2C (Government-to-Citizen), C2G (Citizen-to-Government) are other forms of ecommerce that involve transactions with the government--from procurement to filing taxes to business registrations to renewing licenses. There are other categories of ecommerce out there, but they tend to be superfluous.

REFF:  E commerce


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SEO-PPC-ROI

Return On Investment - ROI

A performance measure used to evaluate the efficiency of an investment or to compare the efficiency of a number of different investments.

To calculate ROI, the benefit (return) of an investment is divided by the cost of the investment; the result is expressed as a percentage or a ratio.

The return on investment formula:

In the above formula "gains from investment", refers to the proceeds obtained from selling the investment of interest. Return on investment is a very popular metric because of its versatility and simplicity. That is, if an investment does not have a positive ROI, or if there are other opportunities with a higher ROI, then the investment should be not be undertaken.

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Google Panda Algorithm Not Updated Since 6 Months

Google Panda refresh/update was Panda 4.1 on September 25, 2014? We've seen updates to it since, but those updates stopped around October 24, 2015, which is 5 months and 2 weeks or so ago.

We know Google has to push these updates, at least now, but hasn't in about 6 months.

A half a year is a long time to wait for a Panda refresh, don't you think?



REVIEWS :

Keyboard warrior: I think something is wrong and Google won't brag about that, but well, at least now I know that I have to be patient to see the progress of sites in the "workshop".

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• Mohn Jueller: C&B isn't about refreshes and updates though. It's about staying below the radar for a period until the spam algorithms catch them. Same thing with spammy 301's until the penalty gets redirect as well.

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