Google Panda Update 25

Google is not overly eager to announce Google Panda updates. Google’s head of search spam, Matt Cutts recently hinted that the 25th iteration of the Google Panda algorithm would be released mid March 2013. Google has indicated that it will no longer announce Panda updates and that it will roll them out gradually. The updates will be less noticeable and more integrated. It is for this reason that you should get a top SEO company to go back to the basics – you will need more than Google Panda recovery services.

Google Panda update 25 should be the last update to be manually pushed. It is hard to believe that we are on the 25th iteration. The first Google Panda update was released on the 24th of February, 2011. This affected 11.8% of queries (English in the U.S. only). The previous update, the 24th one, was released on the 22nd of January 2013 and it affected 1.2% of English queries.

After the 25th iteration, there will be no longer the dreaded traffic crashes and Panda surges that all Webmasters dread. With less severe fluctuations, it will be possible for you to take action before drastic drops in traffic or crashes. However, it will also be less obvious that you have been penalized and you may end up losing considerable time before you realize. Consider hiring a professional SEO services companyto audit your website if you feel you’re losing rankings and traffic but not sure why. They understand the effect of Google Panda updates and are best suited to optimize your website.

Some of the most effective post-Panda SEO tactics include reclaiming your backlinks by repairing broken links (you can use Google Webmaster Tool to see them), disavowing unnatural and poor quality back links, building contextual links via guest blog posting, the use of long-tail keywords, and the generation of quality content.

Ref: http://pogospring.com/google-panda-update-25-4013/

On-Site SEO Strategies to Raise Your Rankings

1) XML SiteMap – Your site needs to have a XML sitemap that displays all your content pages in a format search engine bots can read. This page should already exist in the root directory of your site, but if it doesn’t, you can use tools like the XML Sitemap Generator to create one quickly and easily.

2) Robots.txt – While you’re at it, double check that your site has a Robots.txt file in the root directory as well (look for yourwebsitename.com/robots.txt). This is a file invisible to your visitors, but it communicates to search bots what pages on your site should be indexed.

3) 404 Error Pages – It’s quite all right for users to occasionally hit a 404 error page on your site, but it’s not OK for this page to be generic and create a dead end. Error pages should be customized with your logo, have playful text and images to lessen the disappointment, and include links to other potentially relevant areas of your site. Include a search box as well so they may redirect their efforts to find what they’re looking for. If you don’t feature these options, users are likely to close the window and abort the visit all together. Not only will you lose valuable traffic, but search engines will also ding you for a poor user experience.

4) URL Structure – Search engines like Google love shorter, keyword rich slugs (the last portion of your URL.) Avoid URLs that are over 3 directories deep, as flatter slugs tend to index faster after the page is published. Shorter URLs are also a lot easier for users and bots to comprehend. The cardinal rule is no more than 100 characters for your URL, and 3-5 words for each page’s slug. Keep them descriptive, and avoid stop words like ‘in’, ‘a’, and ‘the’.

5) Page Titles – Each title on your site should be descriptive and concise. Titles need to communicate exactly what the page contains, in the shortest form possible. Optimal length is 70-100 characters, including spaces.

6) Headings – It’s also important to include headings (H1, H2, H3) on your site’s pages. These help to divide the content into coherent sections, providing more value to search bots trying to decipher the content. Headings should also include your page’s key terms, and while they don’t need to be as concise as the other components, they should still express topics in a somewhat brief manner.

7) Site Speed – Users and search engines love fast loading sites, so make sure your gorgeous content doesn’t have high file sizes that bog down load times. Use a free tool like GTmetrix to regularly test your site’s speed.

8) Meta Data and Rich Snippets – While it’s true that meta descriptions do not affect your rankings, they do help the click-through rates of your listing. Rich snippets and accurate meta descriptions increase your opportunity to get a visitor’s attention, and therefore should not be ignored.

Understanding The Google Over Optimization Penalty

Google Over Optimization is one of the most factor in Keywords ranking. So, we have heard about the over optimization penalty. We need to identify it, and we need to figure out exactly what is going on in this Google over optimization penalty from the Google search, and see how we can fix it.

Meta Tags

These are the three main targets of the Google over optimization penalty. Meta tags. So, before, meta tags were heavily, heavily keyword oriented. So, there is keyword keyword keyword, and the title, and the description, keyword keyword keyword. Keywords meta tag. Keywords in there as well.

It is over optimization. I mean, you want to use natural sounding titles, natural sounding descriptions, and you want to make it convert. You have got to think about it. Your ad, or your description in the search listings, and the title, is what makes people come to your website.

So, if it says, “Keyword keyword keyword,” I mean, yeah, they might be searching for that. But what if there is 10 other people that have “keyword keyword keyword?” How are you going against your competition here? You are not really doing anything to go against the competition. So, make a natural sounding title. With conversion factors in there. And you will see that more people will start coming to your website. Also, you will start gaining rankings, because it is natural instead of a spamming title now.

So, the over optimization kind of goes with spamming. We are at the fact that Google does not want to see these old tactics anymore. they have created filters to go against those tactics in their algorithm, and now they are ranking what they want to see. We have to go by their rules. We have to please Google. All of this is basically concerned with teaching Google about your website, and the easiest way for Google to crawl your website.

Content of your WebSite Page :

Lot of keyword stuffing in content. A lot of people using blogs to gain rankings or steal rankings from other people, and even using copied content. It is not the way to go. You want to make completely original content. We know this. And we want to make longer posts, so if Google picks it up, and they have plenty of things to read in there, and we start ranking for a lot of different keywords because the article is so long.

Keep keyword stuffing to a minimum. You do not want to use keyword stuffing. What you want to do is, you want to of course have your keywords in there, but have a lot of variations of the keyword. Use synonyms. I am sure you have heard of the latent semantic indexing, where Google is putting together different words and articles to rank websites. Using synonyms, just as an example.

Links

Your links. What type of anchor texts are on your links? What type of sites are they coming from? Do you have too much exact match anchor texts? Are you getting links from high authority websites? What is the domain authority, or the trust factor, of the website that you are getting a link from?

So, you definitely want to think about all of these things, SEO community. You do not want to be hit by a Google over optimization penalty. These two are pretty easy to fix, but this one takes a lot of time.

Increase your conversions

 Instantly increase click thrus and conversions to your website from search engines by adding a picture to your Google search results listing.

Google search has added a special feature to their search results pages by now allowing websites to have a picture next to their listings. This picture has been estimated to increase conversion by at least 30% over night.

Think about it. Are your eyes more attracted to a picture or words and which would you be more likely to click on? Answer. The picture of course! People are more willing and attracted to click on pictures than read words. It is an instant attention grabber.

Trustworthiness is also increased as the picture must be of a face. This is because Google uses face scans to match the picture next to your website listing with the picture from your Google plus profile. When people see a face they instantly think trust, over just seeing words. One of the major keys to overcome in sales and increase conversions is trust.

Organic Strategies

Search engine optimization is a precious resource. However, due to spam and dozens of other unsavory practices that pollute the Internet, this resource is being exploited at the expense of its natural inhabitants - the users.

Aim for organic or natural tactics to create a sustainable future for your website and its users using these tips!

1. Website Ownership

Own your website. Can you achieve success with a free-host provider? Yes, but there are a few things working against you. First, you have greater control over the design and architecture if you own your own website. Second, users and publishers are more inclined to trust websites that have a vested interest. And finally, free-hosts are prone to spam, which may result in search engine penalties.

2. Website Content and Structure

Natural SEO embodies originality, quality, relevance, navigation, and transparency on every page. You should test the quality of your website, page for page. Stay away from unnatural methods like doorway pages, shadow domains, and other deceptive practices. Clean up your website and implement measures to prevent any unnatural links coming from or pointing toward your website. (Tip: Check out Google's Webmaster Tools to test the health of your website, understand your traffic and more.)

2. Quality, Original Content

Content advocates your authority in your niche and promotes stickiness (a lower bounce rate). Target your readers by ensuring a good user experience and use creative content both onsite and off. Submit articles to credible article directories, guest post on quality websites, create informational products, shoot videoes, etc. - get your original content out there to let your voice be heard and brand be seen by users and search engines. Reuse your successful articles to create valuable content for your website, social media, and more.

3. Social Interaction

Social is being integrated more and more into natural SEO every day. From +1's to tweets to likes, links shared on social media sites have a positive exposure impact. Considerations of social interaction include authority, following, relevance, positive engagement, and diversity of sources. Some tips to encourage social engagement: keep it short, visual, regular, relevant, timely, and motivating (use a call-to-action).

4. Relevant Keyword Research

Using tools like Google's Keyword Tool or your Traffic Search Terms, look for quality, relevant keywords that suit your platform and your audience. Use these keywords to brainstorm new content, but moderate your usage and integrate keywords properly to avoid unnatural SEO (avoid keyword stuffing!).

5. Long-Tail Method

Write dynamic, high-demand articles using the long-tail method. Using your keywords, reader-oriented benefits, and power words, create great dynamic long-tail titles within 65-70 characters. For example, "Weight Loss Tips" may be in demand, but it's also in the highest supply (more competition). However, you increase your chances by targeting where demand is high, but the supply is much lower: "Weight Loss for Women Over 40: Top 7 Painless Tips to Drop a Size."

Build links like a boss!

In internet marketing all websites are at risk and no one is ever safe from their competitors. Even if a website obtains the same resources as the leader in their industry, the competing website might not rank as high or beat the leader because of other issues like website age or trust authority.

Our consensus is that a keyword difficulty tool simply cannot assess all aspects of ranking for a certain keyword phrase. The ranking can only come from an expertly performed campaign. An internet marketing campaign that will beat the competition consists of the following:

How To Be Number 1 On Google Search 1:

Obtaining competitors links from the top ten spots in Google
When obtaining all the resources that all the other competitors have your website will gain more authority then the rest of the crowd because the other competitors don't all have each others links but you will.

How To Be Number 1 On Google Search 2:

Creating & Performing an expert linking campaign
By obtaining new links you are now creating a new link profile for the search engines to look at and assess your site. These new links in addition to acquiring your competitors links makes your website different then the competitors and will allow your site to beat the other competitors in a short period of time.

How To Be Number 1 On Google Search 3:

Link bait
Creating link bait allows for your website to continually obtain links without doing much work. This creation will allow for new links to continually come in to the site and keep it in the top rankings on the search engines.

Ignore That Last Google Webmaster Tools Notification: Google Bot Can Access Your Site

In the past twenty-four hours, it seems as if Google sent out a message to thousands, maybe hundreds of thousands, of site owners, that there is a problem with their site.
Typically, you never ever want to ignore a webmaster tools notification but in this case, the messages were sent in error.


Google told these webmasters that "Googlebot can't access your site", that the site had connection failures and Google was unable to access your site.
Here is a sample message one of my clients received (although I received several):

Google's Matt Cutts wrote in the thread that this seems like an error on Google's side. He said:

Hey everyone, please don't worry about this message at this point. Enough people are getting this message that I suspect it's an issue on our end.

I've got an email out to our webmaster tools team, and we'll figure out what's going on. Thanks.

The thing is, I checked this morning and webmaster tool's console does not show the error on these sites still, so maybe it was a Google error.